Shifting your business online or running your business in both of the platforms is important in the age of technology. To survive in a competitive market, picking up some perfect advertising strategies is the most important thing. When it comes to pay-per-click, this strategy is undoubtedly one of the best.
Almost all businessmen prefer PPC campaign as a marketing strategy, but they also have a lot of questions regarding this. We will like to suggest you take help of a PPC agency, and today we are here with PPC checklist to guide you. SO, let’s start.
Checklist for a successful PPC campaign:
1. Keyword research
If you have a little bit of knowledge regarding the PPC campaign, you know the value of keyword research. Keyword research is the core of search marketing as well as the most time-consuming process also. As this is time-consuming, you should start it before the other process. Keyword research is done in the Keyword Analytics area. Here you have to enter the word in the search bar, and you will receive a keyword overview report. If you want a deeper analysis, you can also use the Keyword magic tool website. This is an excellent place where you will get a master list with millions of related keywords. This tool also brakes down the keyword into categories to inspire ad group ideas.
2. Competitor research
PPC is an auction-based platform; here, you have to compete with all the other advertisers for the same keyword. You should also analyze competitors’ strengths and weaknesses to find traffic attracting keywords. The auction-based bidding results in the rise of the cost per click, especially when you are competing against aggressive advertisers who can increase their bids consistently. You can take the help of tools like SpyFu to get the analytics of your competitors. It shows the keywords which are used by your competitors and the ad copy and their expenses for the advertisement, which is the most important thing.
3. Research and goals
Keyword research and competitor strength analysis are the opening of the research process, after that the research for your PPC campaigning is required. You have to collect all the existing data, i.e., site analysis, customer feedback, and industry trends. This bucket of data will help you to understand the direction of your PPC campaign. When you get the direction of the business, it’s time to set your goal. Here you should remember that the goal should be achievable and time-limiting. You can also stretch the goal a little so that it can motivate you. But never set an unreasonable goal.
4. Creating Ad texts and Extensions
Pay-per-click advertising is a precise form of advertisement where a small step can make or break your ROI. Creating a great headline is undoubtedly an important step. You can take help from tools like Ad Builder to find the ad posted by your competitors. You can also use them as a template, and then you can add your extensions to make your ad unique.
5. Define ad groups
When you have well-researched keywords, you should sort them into ad groups. You can group your keywords by topic. Ad groups help you to create hyper-targeted advertisements to achieve higher engagement. You can also create customized landing pages for every segment of the audience. This will also help your customers to find their desired product or service quickly and easily.
PPC helps a marketer in a lot of ways. Unfortunately, so many people make some critical mistakes while using PPC, which stuns their growth, wastes more money and time. Use this checklist to set up a successful PPC ad and beat your competitors.