
Something strange is happening. Your advertising doesn’t work anymore, at least not like it used to. You used to be able to buy some TV time or put an ad in a newspaper, but nowadays everyone has TiVo or a DVR and gets their news online. The conversations that took place under industrial broadcast media about your products happened in small groups, and their words disappeared as soon as they were spoken. Now the conversations happen in front of millions of people, and they’re archived for years to come. Not only is your brand no longer the host, most of the time you’re not even a welcome guest. But it’s not all doom and gloom.
Social media is best defined in the context of the previous industrial media paradigm. Traditional media, such as television, newspapers, radio, and magazines, are one-way, static broadcast technologies. For instance, the magazine publisher is a large organization that distributes expensive content to consumers, while advertisers pay for the privilege of inserting their ads into that content.
Whether you are part of a small, medium, or giant business, or are an individual entrepreneur, your customers are using social media, and there’s no reason you shouldn’t be, too. It costs almost nothing, it’s easy to get started, and it can have an enormous financial impact on your business.
A social network is a website where people connect with friends, both those they know offline and those who are online-only buddies. Social networking sites are a hot topic for marketers, as they present a number of opportunities for interacting with customers, including via plug-in applications, groups, and fan pages.
Each social network presents its own possibilities and challenges. Users of individual sites have different expectations of commercial behavior. In this article we’ll introduce you to the top 27 most popular networks and their unique sharing media urls.
1. Buffer
URL: https://buffer.com/add
Documentation: https://buffer.com/extras/button
Parameters: url, text
https://buffer.com/add?text=This+is+the+content&url=https%3A%2F%2Fexample.com
2. Delicious
URL: https://del.icio.us/post
Documentation: https://del.icio.us/tools
Parameters: url, title, notes
https://del.icio.us/post?url=https://example.com&title=This+is+the+title¬es=This+is+the+content
3. Digg
URL: http://digg.com/submit
Documentation: N/A
Parameters: url, title
http://digg.com/submit?url=https://example.com&title=This+is+the+title
4. Echo JS
URL: http://www.echojs.com/submit
Documentation: http://www.echojs.com/submit
Parameters: u, t
http://www.echojs.com/submit?u=https://example.com&t=This+is+the+title
5. Email
URL: mailto:
Documentation: https://developer.mozilla.org/en-US/docs/Web/Guide/HTML/Email_links
Parameters: subject, body
mailto:david.hasselhoff@example.com?subject=This+is+the+subject&body=This+is+the+content
6. Facebook
URL: https://facebook.com/sharer/sharer.php
Documentation: https://developers.facebook.com/docs/plugins/share-button/
Parameters: u
https://www.facebook.com/sharer/sharer.php?u=https://example.com
7. Flattr
URL: https://flattr.com/submit/auto
Documentation: http://developers.flattr.net/auto-submit/
Parameters: user_id, url, title, content, description, language, tags, hidden, category
https://flattr.com/submit/auto?user_id=account&url=https://example.com&title=This+is+the+title
8. Flipboard
URL: https://share.flipboard.com/bookmarklet/popout
Documentation: https://about.flipboard.com/tools/
Parameters: v, title, url, t
https://share.flipboard.com/bookmarklet/popout?v=2&title=This+is+the+title&url=http://example.com&t=201601010000
9. Google Bookmarks
URL: https://www.google.com/bookmarks/mark?op=edit
Documentation: N/A
Parameters: annotation, bkmk, labels, op, title
https://www.google.com/bookmarks/mark?op=edit&bkmk=https://example.com&title=This+is+the+title&annotation=This+is+the+content&labels=one,two
10. Google Plus
URL: https://plus.google.com/share
Documentation: https://developers.google.com/+/web/share/
Parameters: url
https://plus.google.com/share?url=https://example.com
11. Hacker News
URL: https://news.ycombinator.com/submitlink
Documentation: https://news.ycombinator.com/bookmarklet.html
Parameters: u, t
https://news.ycombinator.com/submitlink?u=https://example.com&t=This+is+the+title
12. Instapaper
URL: https://www.instapaper.com/text
Documentation: N/A
Parameters: u
https://www.instapaper.com/text?u=http://example.com
13. LinkedIn
URL: https://linkedin.com/shareArticle
Documentation: https://developer.linkedin.com/docs/share-on-linkedin
Parameters: url, title, mini, summary, source
https://linkedin.com/shareArticle?url=https://example.com&title=This+is+the+title
14. Line
URL: http://line.me/R/msg/text
Documentation: https://media.line.me/howto/en/
Parameters: N/A
http://line.me/R/msg/text?This+is+the+content
15. Pinterest
URL: https://pinterest.com/pin/create/bookmarklet
Documentation: https://developers.pinterest.com/docs/pin-it/
Parameters: media, url, description
https://pinterest.com/pin/create/bookmarklet?media=http://example.com/image.jpg&url=http://example.com&description=This+is+the+content
16. Pocket
URL: https://getpocket.com/save
Documentation: https://getpocket.com/add
Parameters: title, url
https://getpocket.com/save?title=This+is+the+title&url=http://example.com
17. Reddit
URL: http://reddit.com/submit
Documentation: https://www.reddit.com/buttons
Parameters: url, title
https://reddit.com/submit?url=http://example.com&title=This+is+the+title
18. Renren
URL: http://widget.renren.com/dialog/share
Documentation: http://dev.renren.com/website/?widget=rrshare
Parameters: url, title, description
http://widget.renren.com/dialog/share?resourceUrl=https://example.com&title=This+is+the+title&description=This+is+the+content
19. Sina Weibo
URL: http://service.weibo.com/share/share.php
Documentation: http://open.weibo.com/wiki/ShareCode
Parameters: url, title
http://service.weibo.com/share/share.php?url=https://example.com&title=This+is+the+title
20. StumbleUpon
URL: http://www.stumbleupon.com/submit
Documentation: N/A
Parameters: url, title
http://www.stumbleupon.com/submit?url=https://example.com&title=This+is+the+title
21. Telegram
URI: tg://msg_url
Documentation: N/A
Parameters: text, url
tg://msg_url?text=This+is+the+content
22. Tumblr
URL: https://www.tumblr.com/widgets/share/tool
Documentation: https://www.tumblr.com/docs/en/share_button
Parameters: posttype, url, canonicalUrl, title, caption
https://www.tumblr.com/widgets/share/tool?canonicalUrl=https://example.com&posttype=link&title=This+is+the+title&caption=This+is+the+content
23. Twitter
URL: https://twitter.com/share
Documentation: https://dev.twitter.com/web/intents
Parameters: text, url, hashtags, via, related, in_reply_to
https://twitter.com/share?url=https://example.com&text=This+is+the+content&via=account&hashtags=one,two
24. Viber
URI: viber://forward
Documentation: https://www.viber.com/en/viber-share-button
Parameters: text
viber://forward?text=This+is+the+content
25. Vkontakte
URL: http://vk.com/share.php
Documentation: http://vk.com/dev/share_details
Parameters: url
http://vk.com/share.php?url=https://example.com
26. WhatsApp
URI: whatsapp://send
Documentation: https://www.whatsapp.com/faq/en/iphone/23559013
Parameters: text
whatsapp://send?text=This+is+the+content
27. Xing
URL: https://www.xing.com/spi/shares/new
Documentation: https://dev.xing.com/plugins/share_button/docs
Parameters: url
https://www.xing.com/spi/shares/new?url=https://example.com
All Credit goes to Vinkla.
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