If you determine that your website has a huge bounce rate then it only means that your website is not performing very well.
The term “bounce” is a completed web session wherein a visitor goes to your website.
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What Happens When You Have a High Bounce Rate
Having a high bounce rate means that the visitors of your website are not browsing all the contents of your website. It means they just land on your homepage and leave without exploring other pages on your website.
Remember, the only time that having a high bounce rate is good is when you only have a single-page website. However, if you have a website that has multiple pages, then having a high bounce rate is totally bad news for you.
What is an Example of a High Bounce Rate
To give an example, if you have a blog site, you would want your visitors to explore and read more articles on your website. Another example is if you manage a company website, your visitors should go to the different pages of your website, not only the homepage.
In the shorter term, your website should have people explore and click on the different pages of your website.
What are the Benefits of Having Low Bounce Rate
Having a low bounce rate on your website means that your visitors are interested in the contents of your website. This also means that your visitors are clicking other links on your website and are reading about what you have to offer. All of these actions from your visitors ultimately translates to better user engagements.
To make it short, having a low bounce rate gives you a higher chance of selling whatever it is your website has to offer.
How to Improve Your Bounce Rate
There are hundreds of ways to improve a website’s bounce rate. However, we have listed the top 3 website design methods to decrease your bounce rate.
1. Make Your Website’s Contents Easier on the Eye – Regardless of what type of website you have, your visitors should be able to see and read everything easily. Whether the color theme of your website, the fonts that you use and the photos on your website, all of them should be legible. Here are some tips that can help improve the legibility of the contents of your website.
- Use easy to read fonts
- Practice writing shorter sentences and make your fonts larger
- Break your contents into sections
- Add whitespaces on your contents
- Increase the spaces between your lines
2. Optimize the Speed of Your Website – You may have the best-looking content and the most stunning web design, but all of that means nothing if it takes forever to load. In today’s technological trends, a website that loads quick is as good as a well-designed website. To optimize your website for speed, start off with focusing on your website’s media elements and animations. Only use elements and animations in HTML5 and avoid using Flash or Java.
If you’re using images and videos, compress them to its smallest size as possible but they should also still look good. Here are some examples of tools that you can use for compressing media:
- Small SEO Tools Image Compressor
3. Showcase Your Credibility – Consumers have become smarter when it comes to purchasing anything online. They will go through every single detail of your website. A good way to showcase your credibility and achievements is to use eye-popping colors and match beautiful media to go with it. As an example, use a beautifully taken photo of your product and put it on a background that matches your website’s design.
Our Final Thoughts
The three website design tips that we have provided are just some of the many methods that you can perform to decrease your bounce rate. There are still a lot to do if you really want to improve your website’s bounce rate. We hope that we have helped in starting your journey to improving your website’s bounce rate.