If you own a small business, you can get many benefits from SEO. Search engine optimization has become an integral part of owning a website or business. It helps businesses create robust, fast, and user-friendly sites that rank high in search engines such as Google. This, in turn, helps attract more customers to their websites, which eventually turn into sales.
SEO offers many advantages to small business owners and here are some of them:
Better search engine ranking
Today, more consumers are using search engines to find products or services than any other marketing medium. According to Hubspot, 18 percent more consumers prefer Google over Amazon. Meanwhile, a separate study by Infront Webworks, the first page of Google receives a whopping95 percent of the traffic.
There are already hundreds of thousands of websites out there. How can you stand out from the crowd? By having an effective SEO strategy.
While no magic button will put your site in the #1 spot immediately, there are steps you can follow.
An effective SEO strategy includes publishing relevant and updated content and metadata, using alt tags, and having a link-worthy site. These are the essential first steps to soaring on top of a search engine results page.
Find new customers
If you aren’t ranking, then how will people find you? To say it frankly, they won’t. A better ranking in search results means more visitors to your website. Remember that organic search was responsible for 53 percent of all site traffic, so it helps to invest in SEO to make sure your website ranks high in search engines.
And according to a local SEO company, this increase in awareness and traffic can result in growth in revenue as more shoppers are likely to buy your products or services.
Get your message across the right people
With the right SEO strategy, you’re able to target customers who are looking for your product or service. SEO improves the likelihood your ideal audience will find your brand by optimizing your content based on the keywords your target audience searches for. Targeting helps you identify the words and phrases your audiences use so you can target those terms and drive traffic back to your site.
SEO is one of the most cost-effective marketing strategies.
The primary alternative to SEO is pay-per-click (PPC) advertising. In PPC, businesses pay a set price per user interaction with an advertisement. By using Google Ads, a small business will likely shell out $1 or $2 per click, which could result in upwards of $10,000 a month. In contrast, SEO builds organic traffic to your website.
Again, over time, PPC doesn’t decrease in price. Such isn’t the case with SEO. In fact, SEO grows in effectiveness over time. An article on Search Engine Journal stated that even if it might take months (and even years) for clients to see an improvement in terms of search ranking, eventually, SEO will pay off.
The reliability and longevity of SEO make it one of the most cost-effective techniques to reach the top of the search engine results.Businesses investing in their SEO can grow faster and gain more customers than their competitors who don’t.