To achieve business success in this digital age, you need a well-designed, user-friendly website with high conversion rates. A website that doesn’t convert traffic into customers is futile, regardless of how much traffic it generates.
To be able to have the customers converted you need to have a solid plan laid out to increase the awareness among your target audience. This is where a digital marketing plan comes into play. A well optimised and targeted digital marketing campaign can potentially increase the visitors.
This article will discuss 10 innovative tips to help increase your website’s conversion rate. We will cover five web design tips and five digital marketing tips. Keep reading to learn more!
Top Web Design Tips
Your website’s design is important to achieve your business success. Here are five web design tips that will help increase your website’s conversion rate:
Make Sure Your Website is Mobile-Friendly
According to the World Advertising Research Center (WARC), today, around 2 billion people currently access the internet via only their smartphone, 51% of the global mobile users. The number is expected to increase to 3.7 billion (72.6% of all mobile users).
So, if your website isn’t mobile-friendly, you’re likely losing out on many potential customers. Therefore, it is imperative to ensure your website design is responsive to mobile users.
Use High-Quality Images
The old saying “a picture is worth a thousand words” still holds today. People are more likely to engage with your website if it features high-quality images that capture their attention.
Be sure to use high-resolution images that look good on all devices.
You can find free stock photos online or hire a professional photographer to take some quality shots for you.
Website Content Must Be Easy To Read
Readability is key when it comes to website content. One of the biggest mistakes businesses make is using overly flowery language in their website content. Therefore, it becomes hard for layman website visitors to comprehend.
People don’t have time to read through long paragraphs of text, so be sure to keep your copy concise and to the point. For ease of use, you can take advantage of attractive templates provided by the web designing company.
Use CTAs Wisely
Your website should have calls-to-action (CTAs) in strategic places that encourage visitors to take action. CTAs can be used to get people to sign up for your email list, download a white paper, or purchase a product.
Be sure to test different CTAs to see which one works the best for your website. Ultimately, CTAs are the tool that converts your website visitors into customers.
Make Sure Your Website is Secure
Today, security is a priority for every website owner. The rising instances of data breaches have increased the importance of website security. Website security can be enhanced by using SSL certificates and keeping all software updated.
These two things will help to protect your website from malicious attacks.
The success of professional web design can be ensured by implementing strategic digital marketing tricks. Some of the digital marketing tips that can benefit your website are as follows:
Trending Digital Marketing Tips
Now that we’ve covered some web design tips let’s move on to digital marketing tips. Here are five tips that will help increase your website’s conversion rate:
Use SEO to Your Advantage
Search engine optimization is essential for your website to rank on Google search and get more organic traffic.
You can take several steps to optimize your website for SEO, such as using keyword-rich titles and descriptions, optimizing your website’s speed, and creating quality content.
Use Email Marketing
Email marketing is a great way to reach out to potential customers and convert them into paying customers. It’s an effective way to build relationships with your audience and keep them informed about your products and services.
Be sure to use an email marketing service that allows you to create custom opt-in forms, send automated emails, and track campaign results.
Use Social Media to Boost Your Presence
Social media helps to connect with potential and current customers. It’s also a great way to increase brand awareness and drive traffic to your website.
Make sure you’re using social media platforms that are popular with your target audience. And be sure to post interesting and engaging content that will get people to take notice of your brand.
Take Advantage of Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is imperative to get your website in front of potential customers already interested in what you have to offer. It’s an effective method to drive traffic to your website and increase conversions.
Be sure to use relevant keywords and target your ads to the right audience. And always keep an eye on your PPC campaigns so you can adjust them as needed.
Use Content Marketing
Content marketing is a great way to provide value to your audience and build relationships with potential and current customers. It’s a way to show them that you’re an expert in your field and that you’re here to help them. An upcoming trend is the use of QR codes along with the CTA. Generate a QR code and place it next to your CTA so the visitors can simply scan the code to take the desired action.”
Be sure to create quality content that is helpful and informative. And always make sure to promote your content on social media and other channels.
We hope you found this article helpful. These are only a few tips to help you increase conversions on your website. Be sure to test different tactics and see what works best for your business. Also, keep an eye on your analytics so you can see how your efforts are paying off.
If you are new to web design and digital marketing, you can consult web designer companies specialising in creating high-converting websites and helping businesses achieve their online marketing goals.