Digital marketing is an ever-revolving industry. It requires all the marketers to be up-to-date so they can stay ready for the action. As a digital marketer or business owner, you might be interested to know what trend is here to stay longer and what has just faded off the scene.
In this article, we have summarized the top 5 digital marketing trends for 2020 that have taken the marketing world by storm. Let’s have a quick look at each of them here.
1. Artificial Intelligence
Artificial intelligence has been a wide ranging digital trend throughout the year. It is handy in analyzing search patterns, profile buyers, and customer behaviors. The basic purpose of all these elements is definitely making marketers’ lives easier.
Likewise, Artificial Intelligence helps you produce important content and personalize it, creating a unique experience for each customer. Today, there are many AI-powered solutions and tools that offer us an extraordinary blend of technologies, such as, Natural Language Processing, Predictive Analysis, and Machine Learning.
2. Content Marketing
Unlike 2019, this year has been the year of quality content. We can find many people with an extraordinary ability to showcase localized and personalized content that is distributed on different websites. Content marketing is the backbone of all digital marketing strategies.
In fact, compounding blog posts tend to make up a ten percent of all blog posts available out there which generates a 38 percent of overall online traffic. For that reason, generating quality content is the second highest marketing priorities for businesses.
3. Facebook Advertising
Facebook advertisement has been one of the most rising digital trends in 2020. This platform enables you to take advantage of free-of-cost advertising as well as lets you join a paid marketing adventure.
However, if you choose to go with paid advertisements and marketing campaigns for a better exposure, you may need to pay a little extra. This is because Facebook advertising has an increased cost due to a rise in recruitment requirements on this social media platform.
Today, more and more businesses regardless of their sizes are benefiting from Facebook advertising and marketing. Bigger businesses have especially become savvier at advance marketing strategies.
This also ensures the compliance of Facebook with the latest standards of global policy. When creating ads, it is recommended to keep an eye on your budget. Moreover, you will need to invest a little more money to successfully advertise on Facebook to get a wider exposure.
This digital marketing trend is here to stay longer. Chatbots are beneficial for businesses to improve their customer experience even if you have a contrived budget. As a digital marketer, you can integrate Chatbots into a website, social media websites, and even an application for the sake of your business promotions.
These tools are quicker than humans in making requests and offering any requests relating to any kind of data. Today’s global market of Chatbot has reached $1.2 billion with 24 percent annual growth. This has also made it a primary mode of communication for the majority of marketers in the market.
5. Video Marketing
Video marketing is one of the digital marketing standards and viral marketing methods in recent times. The combination of social media sites continues to emphasize and invest in enhancing its video marketing capabilities.
Mainly, it is because of the direct proportion of higher user engagement and customer retention on every online platform, such as, social media sites. With video marketing, you can leave little to imagination in your customers’ mind and remove potential grey areas rising at their end.
Sidra has helped both well established and start-up digital marketing agency takes their ideas from sticky notes and whiteboards to fully develop robust manpower that serve vast specialized communities. Her expertise ranges from Tech Hiring, to CXO level Blogging. Get in touch with her for more information.