A website’s rankings are not going to magically improve. New websites are not going to instantly have thousands of
visitors. This is online reality. But there is something you can do about it. Search Engine Optimization (SEO) is a
tried and true method for increasing rankings, traffic, and sales. It is not rocket science and it does take effort,
but with the right online tools, success is very possible.
The only meta tag to really worry about is the description meta tag. This is often used by the search engines to display what a page is about on the SERP. When there is no description meta tag the search engine will display a snippet from within the page’s text, so unless you want Google to choose how to describe your business for you, it is good practice to include a meta description.
This gives you an opportunity not only to describe your site, but also to persuade a reader that the link to your site is worth clicking. But if you want to target some specific country then you really need to focus some other Meta tags like geo.placename, geo.position, geo.region etc
For Example, if you want to get more traffic from USA country only then place the below Meta Tags in your header file.
<meta name=”geo.placename” content=”United States” />
<meta http-equiv=”content-language” content=”en”>
<meta name=”geo.position” content=”x;x” /> !<– if necessary or state targeted –>
<meta name=”geo.region” content=”usa” />
And same for India Country,
<meta name=”geo.placename” content=”India” />
<meta http-equiv=”content-language” content=”in”>
<meta name=”geo.region” content=”india” />
After that, you really need some good backlinks which you can easily get it from this link.