HubSpot has been a godsend for modern businesses looking to supercharge their growth. Widely considered as one of the best CRM solutions to ever exist, HubSpot undeniably reigns supreme in generating, nurturing, and converting leads. In fact, it’s the leading marketing automation technology on the planet.
But with great power comes great responsibility, as the cliche goes. Because HubSpot is a powerful and comprehensive platform, it’s also complicated to manage and master as an ecosystem.
Whether you’re a marketing novice looking to learn HubSpot best practices or a seasoned customer relationship manager who wants to optimize their existing HubSpot game further, these tips and hacks will help you get the most out of this platform.
1. Take advantage of the HubSpot Academy.
Everyone knows using HubSpot requires lots of learning. Still, the number of people who use the platform without taking advantage of the HubSpot Academy is rather astounding.
You will still have to invest a considerable amount of time and effort to learn everything, but having the academy guide you makes things a lot easier. They offer various courses and certifications not only on using HubSpot but also about general sales and marketing tactics.
2. Supercharge growth through automation.
Being a HubSpot master is a valuable skill, but it’s not for everyone.
Many people prefer to opt-out of spending lots of time learning to use the platform for several reasons. If you:
- Don’t have the time to spend on learning and mastering HubSpot
- Would rather focus on other aspects of your business
- Want to get the most out of HubSpot with minimal effort
Then you might want to consider harnessing the power of automation. HubSpot professionals like FirstPage offer HubSpot automation to anyone who wants to make sure their CRM strategy is in tip-top shape.
Outsourcing your HubSpot efforts this way can help you take advantage of the expertise of seasoned professionals while freeing up your time for other value-adding activities. This hack will help you optimize every aspect of your funnel and skyrocket conversions without requiring you to spend a ridiculous amount of resources studying the platform’s ins and outs.
3. Customize and optimize your dashboard.
What you measure, you can grow. This is why it’s essential to pay attention to the reports and analytics generated by HubSpot.
HubSpot generates lots of stats for you to monitor and use. We recommend that you customize and optimize your dashboard so you can focus on the most valuable reports.
Don’t get us wrong. We’re big fans of data here! We believe having access to as much info as possible is fantastic. However, we also think that refining your focus is always a great idea. Customizing your dashboard will help you go after your priorities more effectively and minimize distractions. What’s more, it ensures that the information you need the most is easily accessible, therefore saving you precious time whenever you browse the HubSpot portal.
4. Organize your contacts into personas.
HubSpot allows you to save buyer personas and organize your contacts according to what persona they most likely are. Knowing what persona a lead is will help you create more personalized approaches in your marketing efforts.
5. Make sure your Google search console is integrated into HubSpot.
This tip is especially useful in your SEO strategy. Integrating your Google search console into the HubSpot SEO tool is one of the best ways to spot blind spots and further improve your inbound marketing efforts. HubSpot even comes up with custom recommendations to help you optimize your content and perform better than your competitors. If you haven’t connected Google tools to your HubSpot portal, now is the time to do so!