In the grand scheme of digital marketing, a professional-looking website makes a beginning and the end of any sensible marketing campaign. No matter what kind of strategy you use, your future clients should eventually visit the website of your company where you will get an opportunity to convert them.
Although not as effective as a full-fledged professional website, your personal website can be adjusted to essentially play the same role and ramp up the number of people who will start using your services. In a business environment that is as competitive as this one, any opportunity to edge out the competition can and should be used.
So let us take a look then at a couple of effective tips that will help you build a personal website that will attract more clients.
Choose a capable website builder
In order to meet the purpose you assigned for it, your personal website will need to meet a couple of important criteria like fast loading speed, mobile responsiveness, and intuitive navigation. These qualities are easier to achieve with some website builders than others. At the moment, with its rock-solid market share of 32% of all things internet, WordPress presents the most obvious pick for beginners.
You get an excellent level of customizability, self-installation, and hosting but also very high scalability which is important since you will continue redesigning the website according to contemporary needs later.
Create a suitable website content
Generally speaking, the idea behind personal websites is to allow your future clients to get snippets of your personal life, take a quick look at your selected works and get to know the person they are going to hire in the future. You can repurpose all these things to boost the conversion rate by making a couple of simple adjustments:
- Include a Bio/About me page
- Add an easy to remember tagline
- Narrow down your mission to an elevator pitch
- Select the works that showcase your versatility
- Include client testimonials
- Start a blog section
Create a catchy domain
There are literally countless websites out there. If you fail to make your domain name catchy, simple, and easy to remember you will find yourself in the danger of getting lost in the shuffle. One of the ways to solve this problem can be found in the .me personal website domains that give you a lot of freedom to come up with something special and engaging.
But even then, you need to choose something that is easy to type, doesn’t feature any sort of numbers, hyphens, or other special signs, is short and easy to remember (ideally no longer than 12 characters) and, if possible, features keywords and location.
Optimize the website for SEO
According to recent stats, as much as 68% of all online experiences start with a search engine. Also, it is good to remember that Google takes 92% of this lucrative market cake. So if you ever want to justify the value of your website, you need to make ranking high on the Google SERP one of your priorities. How can you meet these goals?
- Abide by good SEO content practices
- Add your name to the homepage or the title tag
- Regularly update content on the homepage
- Create interesting, concise, easy to digest, and unique content
- Keep the blog posts between 1,500 and 2,500 words
- Break down extensive walls of text
- Design the content that can be consumed mobile
- Make your resume research-friendly
- Design your snippet
- Rely on keyword research to drive the traffic
Make the website appealing and easy to navigate
Although the nuances of digital marketing are defined by cold numbers and technicalities, the end-users will always appreciate visual impressions and ease of use. As a matter of fact, the recent survey says that 94% of users cite ease of navigation as the most important website feature. So, spend some time creating a functional layout before actually rolling up the sleeves. While you are doing that be sure to meet the following criteria:
- Use a color palette that is compatible with your professional brand
- Use the font combinations that emulate the energy of your brand but are easy to read from smaller screens
- Present visual information in a dynamic and interesting manner (layout plugins can help with this one)
Select reliable hosting services
Last but not least we would like to quickly go through your future hosting service such as Bluehost Hosting of choice. Although we tend to put this issue aside and write it off as a pure technicality, web hosting actually has a tremendous impact on the performance of your website, especially if it’s going to be media-loaded. So, try to find a hosting service that will be reliable and feature no downtime, offer data backup and 24/7 support, be cost-effective and feature no hidden expenses, provide a fast connection and keep the loading times at the bare minimum and finally be flexible when it comes to the subscription option in the future.
We hope these few mentions give you a general idea about the strategies you can use to turn your personal website into a tool that will not only be able to showcase your unique personality and portfolio but also convert the visitors and turn them into clients. The present-day business world is very harsh and competitive and we need to use every asset at our disposal to make it to the finish line. A good-looking and optimized personal website looks like a good place to start.
About the author: Mike Johnston is an experienced blogger and editor with a background in creative writing and digital media. He’s produced thousands of pages of original, engaging content for numerous online publications throughout his career. Mike’s specialties are business and technology, but he also often writes about lifestyle, careers, and work-life balance.