Of all your business priorities, your website design might be the last thing on your mind, or at least, one of the last things.
However, you should know that web design is actually a major player when it comes to attracting visitors and converting them into customers. It’s what your audience will judge first the moment they’re on your website. It can even affect how they’d feel about your business.
If they like what they see, expect them to stick around longer and perhaps convert. If not, then that’s going to be a wasted opportunity. Will you see them back again? Hmm, we doubt that.
Think of your website as your top salesperson – it should be telling your visitors everything about your business, promoting all your products or services. It should keep them engaged and answer just about any questions prospects would usually ask about your company.
The thing about website redesign is, it’s not a task that should be taken lightly. As much as you may not like the idea of investing in it, you really have to. Why? Well, simply put, it’s going to pay dividends in the long run.
Before we provide the whys of redesigning your website, it’s important to note that redesigning doesn’t necessarily mean changing every single one of your branding and graphic design elements. In fact, it can be as simple as making a few functional modifications to help your site work better.
So, why should you give your company website a makeover? How can it make a difference in the growth of your business? Here are the top five reasons to revamp your site:
- Your Website Doesn’t Reflect Your Brand
To be viewed as a professional, reliable business, your website needs to portray a powerful image that accurately represents who you are as a brand, capturing its essence.
Consistency is key. Your web pages should stick to the same layout, including the color palette, button styles, iconography, fonts, and more. Especially if your site has grown significantly over the years, you should review and implement brand guidelines and styles to ensure a cohesive design.
Take this case, for example. Someone clicks on a link on your homepage, only to be directed to a page that looks totally different from the rest. They’ll end up dazed and confused, and they might even suspect that you’re up to something.
- Your Website Doesn’t Work – Not Now, Not Ever
We’re pretty sure you’ve come across some sites that are “dysfunctional” – they take forever to load, they have outdated content, they have a layout that seems to have come from the 90s, and they’re filled with broken links.
As with everyone else who has encountered that situation, you probably found yourself hitting the exit button or heading to another website in mere seconds.
And now, maybe this could be the reason why your website’s not getting any traffic and leads. We’re not saying that it’s on that exact level, but it might not be as user-friendly as it should be. There might be certain areas of your site that badly require a tune up.
For instance, you’re probably linking to old pages that no longer exist or were never properly redirected, or you haven’t updated your browsers for months already. You may see these issues as trivial, but they can impact the effectiveness of your website.
Use these questions to guide you in coming up with a redesign plan:
- Do you find it confusing to navigate your site?
- Can your visitors readily see the most basic things on your website?
- Are all of your offerings completely up-to-date?
- Do all of your links work?
- Your Website Isn’t Mobile-Responsive
In this multi-screen age we’re currently living in, it makes perfect sense for businesses to optimize their website for mobile. If you haven’t done it yet, you might want to start the job as soon as you finish reading this post.
Websites that aren’t responsive to all sorts of devices have greater chances of missing out on valuable leads and customers. 83% of mobile users agree that a seamless experience across all devices is really important, according to a study by Salesforce.
Let’s face it, people want a pleasant user experience with whatever devices they’re using. They want to be able to get the information where and when they need it. If your website fails to meet their expectations, they’ll be browsing somewhere else.
- Your Website Contains Outdated Third-Party Tools
Take a look at your third-party tools and plugins. Are they still functioning properly? Or are they slowing your site speed down? Have you been updating them from time to time?
There’s no faster way to drive potential customers away than having outdated or ineffective third-party tools on your website. This is why you should keep yours as updated as possible. Sites with the the latest tools mean better functionality and user experience, which in turn, means better odds of converting leads.
- Your Website Isn’t SEO-Friendly
Wondering why you’re finding it hard to drive more traffic to your website? We bet poor SEO has something to do with it. If your site isn’t fully optimized for search engines, then it will never rank high.
No matter how beautiful your website looks, there’s no use if your target audience can’t find it on Google or other search engines. Hence why you should incorporate web resign into your SEO strategy. A good website redesign can help a lot in improving your site architecture and make it more SEO-friendly.
Don’t Have the Time to Redesign Your Website?
As badly as you want to renovate your site, you might be super busy with your business.
Fortunately, you can always count on a web design company in West Palm Beach to do the work for you. A dedicated team of web design specialists will be more than glad to give you the website of your dreams!