So much has been written about what makes a good business website, and we could go on and on about good content, Meta tags & other automation for search engines, consumer strategy, etc.
But there are so many people out there who don’t even know the basics of creating a website; where to begin, where to put the visuals, what to stop, and so many other substances. It can be difficult to find simple advice to get them to work.
Content, SEO, and advertising are essential, of course, but you must first plan and build the stuff. And that’s where most people get into trouble; right at the very top! And if it’s not a great place to begin on, or if you’re annoying the guests, then all of the world’s ads won’t help you get them to hang around or even think back!
We realize that when we visit a small business page, many of the elements I glance at are pet peeves. Suppose, we’re not a site builder and marketing specialist in any sense. We’re not even going to pretend who we are. But as a visitor to the website and an e-commerce shopper, we have a view on what kinds of things can make me quit a website easily, or attach it to our favourites for potential surfing.
Our views are just that, but if anything on a page upsets me, others will probably find it upsetting. Not all guests will be offended, but it’s enough that in the long run, it might cost you. Many things we do or place on our pages are just not enough important to lose revenue for. And re-examine the page and remind yourself if there are things that could be improved to attract and keep your visitors and customers alike.
Suggested Read: Free SEO Analysis Websites
Let’s start with hosting of the website
There are still small business owners who do not agree that you should NEVER use free web hosting for a business website, no matter how many times it has been said. What reputation you hope to create will go right out of the window for your company. We wouldn’t even consider buying from or entering an organization that can’t or won’t pay for a decent hosting service.
If the business is unable to manage one of the many decent hosting offers out there (some of them as low as $5 a month for domain registration with less than $12 a year) then something is very, very wrong! But before you even start planning your site’s layout, you need to register an easy-to-remember domain name on a reputable server. If you just begin, Yahoo has very fair hosting rates, with plenty of room, numerous email addresses, free domain registration, and more.
Fonts and images
A lot of designers go wrong here. We have the domain, the networking, but they do not know the use of format and development of graphics. Do not flood the page with images first of all!
We block the screen and can slow down the loading time of your website significantly. Use a clear backdrop of a few simple graphics and fonts that all computers can understand quickly! Verdana, Times New Roman, and Comic Sans were good bets at all times. With some other font, the page can look “cute” but chances are that 1/2 of your tourists won’t see it anyway! Through heading to another website and importing the font they used, we saw these pages address the issue with a little reference asking me how to navigate the web the “proper” way.
Why should you download a font, unpack the font, and enable the font to better display your site?
You do not need to do that, and if a user is unable to interpret your text, it can ruin your template! It’s better to move on and find whatever else you’re searching for. Browse around and see other places in the section of your company. You’re going to get lots of suggestions about what’s effective and what’s not.
If it’s hard to navigate the web, then ask yourself how it might be easier. If something seems to fit, apply the same theme to your blog. You don’t want to just print the page, of course.
Organize the template and don’t overuse scripts from Java
Keeping the page easy to navigate and without too many whistles and bells is important. Place the links close to the top of the site, or better still, side navigation is always a perfect way to organize connections to what the visitors want to see. Stay away from message flickering and images running!
We visited sites that left me dizzy and uncomfortable with all the activity going on the website! You don’t want to annoy your visitors and make them run as easily as they can from page!
Recommended Read: Submit your site to Google
When it comes to scripts, no script is sure to help you lose profit!
Ninety-five percent of the time the website that has the Mouse Trail blocks all the references we attempt to click on. That’s not uncommon. We even forced to leave these sites to buy elsewhere as we couldn’t tap on the links to the menus. Not only was it disappointing then, but it cost a sell to that dealer.
Terms misspelled and poor grammar will make you look unprofessional!
Okay, we think we’re the worst typist in the country! we still make mistakes. Small stupid ones that should have been easy to see, but we just started “catching” the errors after spending several hours typing it up and then reading and re-reading it.
Type or copy-paste the site text into MS Word and use the feature “Spell Check” to check for errors. Or simply check grammar on Prepostseo grammar checker. Then, insert the text into your web page or paste it. But you still have to be careful; you might misinterpret a term and the spell checker won’t “caught” it.
Here are some of the worst forms of grammar can be used on a page!
We saw the apostrophe being overused more times than we could count! That’s perfect if you want to send the visitors to your visuals or online products. But let the apostrophe vanish!
The very basic grammar principles we studied in grade school instruct us that the apostrophe is used to indicate ownership.
Stationary vs Stationery
Notice sheets, document, and envelopes are stationery. If you’re standing still, you’re in “stationary” position. To remain Stationary is feasible for your stationery, but you really wouldn’t want to mention that in the description of the product, so be sure to use the correct spelling for the case!
Separate or Separate
The correct spelling is “Separate“. Make sure you’ve written it correctly in your email.
If you want to know where to find THEIR goods for consumers, then navigate them THERE.
The term “is” indicates ownership, and the word “it’s” is a merger of the two words “it” and “is“. Use them in your message wisely!
Avoid unprofessional mistakes
You have to read, proofread and re-checked two times after you have written everything. Typically, new reading eyes will notice the mistakes easily that you’ve made while writing.
On a business site, don’t use background music!
It is 1 am, and you finally got to do some web browsing for a couple of minutes. Next to your unconscious partner, you crawl into bed, power up the laptop, and get ready to go shopping.
You find what you’re looking for, you tap the link to the site, and instantly “Yankee Doodle” is booming from the speakers. It will not please your awaken wife! Therefore, I stress enough; there’s no space for music on a business site!
Do not overuse the “Coming Soon”
Scenario: I’m shopping online. I’m trying to find a material. I’m going to visit an online store, YAY!
I see a link that will carry me to the right place! I’m so happy. I discovered what I was searching for FINALLY.
I click the button to enter and there is the text “Coming Soon!” That’s so much worse!
If you don’t have it, don’t build a connection that promises you’re doing it! If you want people to know that something is going on, then tell that on your home or main shop site in the message.
Use a shopping cart on your business site if necessary!
You don’t want to schedule your customers via email or order form. We like buying, charging, and getting a receipt right there. If you want them to fill out an order form, or give an order to you by email so you “get back to them” with a sum, otherwise you risk changing their minds, getting the product cheaper, or being able to get it from somewhere else quicker.
PayPal has an easy-to-install and activate shopping cart. If you’re searching for a cart with more choices and versatility, Mal’s E-Commerce provides you with a very good free cart that can accommodate just about any part of your market. It can be programmed to use with any page but takes a little more XML scripting awareness.
However, they do have outstanding support, hints, and guides to help you set up the most difficult solutions for shopping carts.
Don’t use pop up too much!
It may help your site counter rise, but are you having REAL visitors to see what you’re selling. Seriously? Chances are your page just jumped into the eyes of someone and they opened it as soon as they clicked. Even, with the growing use of pop-up blocks, odds are that there is not much to see on the page. Don’t use these awful things with your own, sincere clients.
Find better ways to market the page, where people who want to be on your site will get value!