Search engine optimization has come to mean a lot of things to a lot of different people. Search engine optimization is essentially the science of designing your web site to maximize your search engine rankings.
This means that all of the elements of your web site are created with the goal of obtaining high search engine rankings. Those elements include:
- Entry and exit pages
- Page titles
- Site content
- Web site structure
If you want to maintain successful SEO efforts, you need to analyze what works and what doesn’t, and try to extrapolate why, based on the information that you have. That information can vary, depending on how you gather it.
There are many methods for measuring the success of your SEO efforts. Some people are just happy to see their site traffic and sales rising. But if your SEO strategy is to work toward achieving a more complicated goal, you might need more ways to measure the success or failure of your efforts.
Suggested Read: 100+ SEO Tools For 2018 (Updated List)
SEO analysis is a report that details how a website owner can improve his or her ranking on popular search engines. The analysis commonly looks for and evaluates duplicate content, inbound links to the website, and URL structure. You know that search engine ranking for your web site can change from week to week. Those changes can be caused by competition, modifications to search algorithms, and changes to your web site. To maintain your top ranking, you must constantly monitor and make changes to your web site.
We’ve collected a big list of the best free SEO analysis tools on the market with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use.