Something strange is happening. Your advertising doesn’t work anymore, at least not like it used to. You used to be able to buy some TV time or put an ad in a newspaper, but nowadays everyone has TV or a DVR and gets their news online.
Every company with a website should have a blog that speaks to its current and potential customers as real people. Blogs are not the right place for corporate-speak press releases; blogs should be conversational in tone. Every time your company does something new or cool, write a quick post about it. Blog about your take on news that affects your industry. If a related blog posts something you think is particularly interesting or incorrect, link to it and add your thoughts.
And links are the currency of blogging. Incoming links send traffic, of course, but they also help a site rank better in search engines. Because links are so highly sought after, most bloggers pay close attention to who is linking to them with blog search engines such as Technorati and Google Blog Search.
Start with a search on Google using terms that you consider your main keywords or ways that customers look for your products or services.
For companies that are interested in branding, clicks and engaged visitors are sufficient. However, for most businesses, the ultimate goal is not simply a click, or a website visit, but a sale or a lead.
Here, we’ve listed out top 13 must have SEO tools for your website which ultimately boosts the traffic and generate more sales.
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