SEO is undeniably one of the most popular concepts online, gaining attention from experts, developers, website owners, brand, and companies. As website owners strive to be noticed online by the right kind of audience, SEO’s best practices keep changing, not to mention, the needs of the target audience.
Also Read: 77 Best SEO Tools
Since technology is a means to solve many of the problems people have, there is a way to catch up with the changing SEO practices. With the use of SEO tools, you can turn your small business into a multi-million company by getting your messages in front of the right audience at the right time.
These ten SEO tools are only but the best of the devices in the market that every business owner, whether big or small, should capitalize on in 2018:
A schema markup entails a code that helps search engines display more meaningful information about your website, comprehensive enough for your audience to find your site a solution to their queries. A schema markup can increase your click-through rate by a significant percentage.
The Schema Creator tool helps you to correct your schema markup, giving you more control over what information displays on search engines. Use this tool to edit your markup to incorporate your targeted primary keywords and help your target audience find you quickly. Google engine prioritizes websites with schema markups over others.
Duplicate content is not only distasteful to search engines, but also to audiences, who might find your website not sufficient for quality and reliable content. Copyscape is an SEO tool that helps check for duplicate content on the internet, alerting you of any traces of plagiarism on your content.
The best thing is that you can keep off from plagiarizing people’s work, but also, you can check to see whether your original content has been copied elsewhere online. This way, you can earn backlinks by making sure website owners who use your work link back to you.
Pagespeed is one critical concept in today’s SEO practice. People want information, and they want it fast. Since Google values user experience so much, it incentives any method that is set to improve it, which means that if your web pages are swift, Google will rank you higher for it.
The PageSpeed Insights tool allows you to check through your web pages for issues that might slow down your page load speed. Increasing your page load time can decrease your bounce rate by up to 20%. The case is stricter on mobile sites because people have attested that they do not usually wait to access a website that takes more than 3 seconds to load.
GetListed is part of the Moz SEO toolkit whose primary function is to ensure that your website gets listed on multiple sites. Search engines send their bots to crawl through an array of data aggregators and directories to check on information about businesses. Your goal should be to ensure that your business is found in most of all these sites for consistent data. This way, search engine will prioritize your site in searches.
GetListed crawls different sites, for example, FourSquare, Google My Business, among others, to uncover various places to which you can list your business, making it easy for Google to find your site relevant as a business for proper ranking. With this tool, you can pick out an inconsistency in the information you provide on different listings and edit them.
Google Analytics is one of the most basic SEO tools anyone can use. Other than being user-friendly even for beginners, the Google Analytics tool is entirely free to use. You can track the progress of your SEO efforts regarding how your website is performing on search engines.
The best part with using this tool is that you can trace where the traffic on your website is coming from, whether from social media platforms or not. You can also determine which type of content draws in the most traffic, which better places you in crafting future messages and identifying the prime sharing platforms.
Google Search Console
Ever heard of submitting a site to Google? Well, the Google Search Console is the SEO tool to use for that purpose. Once you sign up on the Google Search Console, you begin to receive alerts for any errors Google spots on your website that might compromise your SERP. This tool helps you be in Google’s best behavior for ranking.
Key areas to iron out with Google Search Console include, keyword rankings, the number of clicks for each keyword, the number of times your website popped up as a response to specific keywords and your click-through rate for every time your site showed in search results for those keywords.
If you are looking to conduct a full audit of your site, you may need the Screaming Frog SEO tool. The tool generates a report with the analysis of your website, alerting you on errors noted including, broken links, missing meta tags, errors in status codes, blocked URLs by robots.txt files, 404-page errors, among others.
The Screaming Frog spider can crawl as many as 500 web pages on your website for a thorough URL check, so you can rest assured that all your SEO efforts are paying off and not lagging behind.
Moz Open Site Explorer
Link building plays a fundamental role in a website’s ranking on search engines. The process to link-building can be consuming, especially in sourcing out for suitable and credible links to use of your site. Moz Open Site Explorer SEO tool can be termed as a backlink tool since it helps in finding all your backlinks online. You can find out how many websites are sharing your content and referring back to your site.
Besides, if ever there is an ideal tool for competitor analysis, the Moz Open Site Explorer is the one to choose. You can analyze the backlinks of your competitors, to find out how well they are doing concerning domain authority and online visibility.
Google Keyword Planner
This list is incomplete without mentioning the Google Keyword Planner. You cannot do well in SEO if you do not get it right on keyword research, which helps your target audience easily find you online, as well as allows you to niche your content as a response to audiences’ queries.
The Google Keyword Planner happens to be a provision by Google that is very straightforward and easy to use. You can access a list of the most popular keywords used, and even filter them out in categories of location, social platform, industry, among others. Since Google is the most widely held search engine, it helps to use a keyword research tool that an affiliate to Google.
Since social media is a fundamental part of digital marketing and SEO, you may have joined several social media platforms by now. Managing the many accounts with a consistent message and sharing frequency can be overwhelming, which is why you need a social media management tool.
Buffer allows you to take control of your social media activity by regulating all your accounts from one place. You can schedule posts to automatically share on the different platforms at the prime times when your audience is online, even if you won’t be yourself.
Well, there you have it; a compact list of tried and tested effective SEO tools to get you growing your business with the best SEO practices. For more on how to get your website on the first page of search engines and track its progress, check out https://serpbook.com.