The year 2020 has been tough for everyone. People have lost their jobs, businesses have closed down, and some people have, sadly, lost their lives due to the spread of the pandemic. The most affected area, however, is the world’s economy, which fell into a 4.4% decline this year. Because of this, adjustments had to be made to protect everyone’s safety and security.
People who used to work in offices are now asked to work from home to reduce the amount of exposure. We now see a remarkable shift from the offline to the online world. What used to be a slow process immediately became instant, and people are scrambling to keep their feet together.
The online community grew in just a matter of months, and because of this, a lot of online traffic has been present. If you lost your job, you’re probably surfing the Internet right now looking for clients. Likewise, if you’re a marketer, you have now probably thought of strengthening your online presence to keep your business from falling off the pedestal.
Also Read: Toronto SEO Marketing
It’s time to embrace that the digital era has indeed come. While you can stick to old best practices, it’s best to gather all your resources and start making a name for yourself in the online community.
In building an online portfolio or marketing your business, it’s not enough to just make noise in different social media platforms. You need to have your own website. But is that enough? Of course not. You’ve just touched the tip of the iceberg. This is just the first step. Next is probably beautifying your website and uploading a bunch of photos and articles. Looking good! But now you need dive into the more technical aspect—link building. This is important if you want to be noticed.
What Is Link Building?
Link building is all about driving traffic to your site by adding links to your blog posts and other content. However, it doesn’t work by just inserting random links to your website. These links have to be valuable and related to your niche, and you have to get them from sites that are high authority. Otherwise, you’re just doing something irrelevant.
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Link building can be done through the following:
- Guest Posting: Posting your own content in someone else’s website.
- Inserting Backlinks: Adding high-authority links within your blog posts.
- Email Marketing: Sending out emails to your subscribers and inserting helpful information from your blogs to encourage readers to click through them.
- Hiring Influencers: They will be in charge of marketing your brand to the right people through their social media accounts.
- Content Marketing: Writing SEO-friendly, long-form articles that are well-researched and packed with informative content.
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Let’s say you’ve already started link building for your website and it has given you great results thus far. How can you continuously increase your reach in 2021? The longer we are in the new normal, the more people will crowd upon the Internet. According to a prediction from Forbes, customers will make better decisions and become more impatient once their needs are not easily met as they will be expecting marketers to be more optimized and responsive. It’s time to up your link-building game and explore better improvements for your brand.
However, as a marketer, link building is not the only thing in your task list. You need to run your company, market your services, create a meaningful brand story, attend meetings, etc. Availing of link building services from SEO Builder or other companies can help you in this regard by strengthening your brand’s presence in the upcoming year.
You don’t need to spend late nights to improve your SEO score. You just need to think smart and make better decisions. The purpose of link building services is to help you focus on your business. Leave the work to them, and be comfortable in knowing that you will be gaining the following:
- No delays. Your service provider will be focused on increasing link building on your site and that alone. If you do it yourself, there’s a possibility of moving it to a pile of low-priority tasks, so you will have to keep putting it off until you forget about it. Thus, if you avail of a link building service, the only thing you’ll ever have to worry about is how to maintain what they’ve built for your site after the contract.
- More referrals. An established company or service provider means they have been doing this for quite some time already. That means over the years, they’ve built their portfolio and gained connections along the way. All those clients they’re already affiliated with and provided the same service with can be used to increase your online presence by backlinking your posts to their websites.
- Gain more visibility. Your service provider is not working solely on your brand. They are also providing the same service to others, and what better way to improve their customers’ brands than to introduce their clients to each other? The more connections recognize your brand, the more visible you become. People will start to notice your brand and your services.
- Better brand value and authority. With your new service provider working on your SEO and link building, you will also be advised to do more tweaks in your website. One of these tweaks might be writing better articles and long-form content. This will encourage you to be more thorough with the articles that you publish. Each article is important, which is why intensive research is needed before curating something for your readers to digest.
- Improve website rank. The higher you go, the more chances of getting noticed. With your content search engine-optimized, it will be easier for people to see your articles. Once your website rank goes up, you will appear at the very top of the list when a customer searches for your company through any browser. With that, you will be easily accessible and your website will gain more traffic.
- Better web traffic. With your site becoming more visible, more people will start to visit it to read your blogs or look through your products. You will now have avid readers, which will encourage you to keep uploading great content. Increased web traffic will also increase your website’s performance.
- Better clients and customers. When your site is established and gain higher elevation, you will be exposed to premium clients. Once you’re out there, there’s nothing you can do but improve your current services to match what your audience needs. There’s a never-ending call for innovation and evolution. The more famous or known your brand becomes, the more you are encouraged to compete with bigger companies. Thus, you will have to introduce new ideas and products to your ever-growing market.
- Forge relationships with your niche. Whichever industry you are in, you need to consider that it’s not always a competition. When you’re known in your chosen industry, other people who belong to the same crowd will notice you and try to build relationships and partnerships with you. This is an advantage to both sides because it will allow you to learn from each other and strategize better.
- Increased conversion rate. Your link building service provider might ask you to make additional efforts like hiring influencers to advertise your brand. These influencers will increase your conversion rate because they will be sharing your content to their platforms. With the number of active followers they have, they can easily showcase your brand and improve your visibility in the online community.
- Returns will last a lifetime. Once your links are up there, they will last a long time. You just have to add more links throughout the years, and this will continue to lift your brand up and connect with the right audience. The people helping you provide link building services are experts who know how to navigate their way to give you the best possible returns. With your backlinks to higher-authority posts, you are assured that your links will stay longer as data can be stored in the Internet for a long time.
- You can focus on your business. As you use link building services, you can now take your mind off this concern and focus on other aspects of your business. While your service provider is busy driving traffic to your site, you are also helping your brand by doing the things your service provider cannot do. This involves talking to prospective clients, creating your brand story, innovating new products, providing better services, and the like.
2021 is going to be another year of competition, so you need to make your decisions quickly but surely. As you struggle to compete with the vast market on the Internet, remember that your decision to take advantage of link building services will not only be good for the next year. The impact of this decision will last until the very end of the finish line. The competition is never-ending, and the market will only continue to grow. Right now, link building is one of the key things to prioritize, and technology has made it easy to monitor your growth. Allow yourself to explore and diversify your brand, because there is a huge crowd out there. They are stuck in quarantine, they are bored, and they want a better experience.