On August 5, 2020, Instagram has a new feature called Reels. Users can now record videos up to 15 seconds long and add music and visual effects to them. This format is almost identical to the content format on TikTok. And you can use this new feature to elevate your Instagram content, or even get other’s Reels videos to reuse them for your account with a video downloader for Instagram. And read further to find out why should you do it if you want to create a money-making Instagram account
Instagram Reels and TikTok — what are the differences
Here are 4 main differences between Instagram Reels and TikTok
- Video length
On TikTok, users have the option to shoot videos up to 60 seconds, while on Instagram Reels only up to 15 seconds.
But, as practice shows, this is not critical, the most popular videos on TikTok are 15 seconds long, or even less. This is the second time Instagram has created such a platform and is seriously determined to compete with TikTok. We will tell you what he did next. By the way, using the same Insta video downloader, you can download videos both from TikTok and Instagram Reels.
- Video editing tools and features
At first glance, the Reels and TikTok editing tools look the same, but there are differences. Moreover, they are quite serious. The video and audio tools are different. There is much more on TikTok. For example, there are no sound effects in Reels. Likewise, Instagram Reels currently has nothing in common with TikTok’s Duet and Stitch tools. Users can only record their own videos or download content from their library on the device. Stitch allows you to use snippets of other people’s videos. Duet allows you to create a joint video with another user and record the reaction to the finished clip.
These features dramatically increase the opportunities for bloggers and brands to interact with audiences and increase reach. Whether Duet and Stitch will be implemented on Instagram Reels is not yet known.
We already understand how TikTok’s algorithms work. The For You page is responsive to users’ interests, while Instagram Reels is an uncharted ocean of content. The system recommends content by ranking videos based on a combination of factors – starting with the interests you express as a new user and adjusting for what you think are not interesting to you.
TikTok promotional algorithm
An example of factors that affect your TikTok feed:
Videos that you like, comment on and share. The accounts you are subscribed to.
Information about the videos themselves: filters, captions, music and hashtags.
Device and account settings: language, country and device type.
Each of these factors is individually weighted by the TikTok recommendation algorithm. This means that the page will always be unique for each user and his interests, as well as at each separate moment in time.
How Instagram Reels works is not clear yet.
Algorithms need to be tested, hypotheses tested. It is not yet clear if the content you post on the Instagram Reels Explore page is dependent on geolocation, interests, followings, or interactions with the content. We also know that on TikTok, every video has a chance to get millions of hits, regardless of your subscriber base or adverts.
And Instagram Reels has something similar, but it is not yet known exactly how it works. Your video may be included in the Explore selection. This collection is visible to all users. Featured videos are selected by Instagram to help users find something new in their feed.
Either way, it’s important to constantly generate content, edit the concept plan, and try new things. This way you have a better chance of getting into the general selection.
Reels promotion: how to get more views on your Instagram Reels
There is no paid promotion on Instagram Reels yet, but you can already work with influencers if you work abroad.
Instagram is actively moving towards e-commerce. TikTok is also not far behind, recently announcing its first partnership with Shopify. Now, the rules of the game for commodity brands are about to change dramatically. Innovation will consume dinosaurs and provide new opportunities for companies that are open to everything new. If you are in the commodity business, you only need to choose which group you belong to.
How to make money from Instagram Reels
Create a feature account with Reels on a particular topic! Get any content from all over the social media with Insta video and photo downloader — and publish all in your own feature account. Any public feature account is primarily user-generated content. When creating a thematic public on Instagram, first of all, you need to decide on its topic and format.
Next, select the topic you want to review. It is not necessary to choose what you like or what you are familiar with because ideally, you need not 1 feature account, but 5-7, and you will not be able to figure it out.
Popular topics for feature accounts on Instagram
Topics we recommend looking at include travel, photography, girls, cars, cooking. Also, any public can be adapted for a female or male audience. The main thing when choosing a topic is to understand who will be interested in placing ads in your public, to what extent it is a paying audience, and how actively it promotes itself on Instagram.
How to download other people’s Instagram Reels for making money
To download other people’s videos, we will use the Insta video downloader.
Step 1: Open the Instagram app on your iPhone.
Step 2: Find the Reels video you want to download.
Step 3: Click the three dots button and select “Copy Link”.
Step 4: Now open the Video Downloader.
Step 5: Paste the link you copied from Instagram.
Step 6: The video page will open
Step 7: A sign will appear prompting you to download the video.
Step 8: Select a place on your device to save the video in the original quality
Why create a feature account with Reels on Instagram
Video is trending right now, so a video account can more easily engage the audience and promote it. Therefore, it is better to concentrate precisely on the video posting.
Sources for publications are purely user-generated content. The advantage of this approach is that you do not need to spend time creating content, but you need to constantly search for it.
Where to find content? Depending on the chosen topic, these can be local bloggers, regular users, and so on.
Just try creating a feature account — and you will see how your reach and money flow will grow.