Using popular and effective keywords on your web site will always helps you to assure that it will be visible in the search engine results instead of being buried under thousands of other web-site results.
Basically, keywords capture the essence of your web site. Keywords are what a potential visitor to your site puts into a search engine to find web sites related to a specific subject, and the keywords that you choose will be used throughout your optimization process.
There are keyword research tools that can help you find the exact keywords to use for your site and therefore for your search engine optimization. Understanding the use of keywords, where to find them, which ones to use, and the best ways to use them allows you to have a highly visible and successful web site.
1. AdWord & SEO Keyword Permutation Generator
If you’re looking for a way to discover new keywords, try mashing a bunch of words together and see what happens. The Dan Zambonini permutation tool is one of the best keyword combo tool in the market.
Link – http://seo.danzambonini.com/
2. Answer The Public
Answer The Public combines Google Auto suggest scraping with a question scraper. So if you want to know what questions your target audience types into Google, just pop the keyword into Answer The Public and you’ll get a good list.
Link – http://answerthepublic.com/
3. Google Correlate
An underrated keyword research tool that comes straight from Google. Google Correlate is really simple: It shows you keywords that tend to get searched for together. For example, let’s say you pop “gluten free” into the tool. Google Correlate tells you that people searching for “gluten free” also search for “cheese gluten free” and “flour gluten free”. Very cool.
4. Google Keyword Planner
The Google Keyword Planner is the only keyword tool that gives you data straight from the horse’s mouth.
Cool feature: The GKP tells you how likely someone searching for that keyword will buy something from you. How? Look at the “competition” and “estimated bid” columns. If the “competition” and “estimated bid” are high, you probably have a keyword that converts well.
5. Google Trends
We always check Google Trends before pulling the trigger on a keyword. Why? Because I want to know whether or not my keyword is getting more (or less) popular. If you skip this step you risk optimizing your page around a dying keyword.
Cool Feature: Scroll down to the bottom of the page and check out “Queries”. These are related keywords that you can pop into the GKP to see if they’re a good fit.
A solid, reasonably priced keyword research tool with an excellent question scraper.
Cool Feature: “Divergent” shows you what time of the year certain keywords tend to spike. For example, if you want to see which gift card keywords tend to perk up around Christmas, GrepWords will show it to you. Ditto with Halloween and keywords related to “costumes”.
Link – http://grepwords.com/
7. Keyword Combiner
Keyword Combiner is basically designed for Adwords. But it’s a great tool to find keywords that you can use for SEO as well. Just pop in a bunch of different keywords and the tool will mash them all together. Then upload them to the GKP to check their search volume. Helpful.
Link – https://toolstud.io/
8. Keyword Eye
A unique keyword research tool that shows you keyword suggestions as a word cloud. Bigger keywords=more search volume. It also color codes keywords based on Adwords competition (which is a good sign of a keyword’s profitability).
Link – http://www.keywordeye.com/
9. Keyword Revealer
Keyword Revealer is a standard keyword research tool with a a cool “Keyword Tree” feature. The keyword tree shows you keyword ideas as a tree. And when you click on a “branch” in the tree, a new set of branches appears. Helpful.
10. Keyword Snatcher
This tool probably gives you more keyword ideas than any other tool on the market. Why? Because it finds keywords from a bunch of different places, like Ebay, Amazon and even Yahoo. In fact, the last seed keyword I put into it (“paleo diet”) generated 15,000 keywords! The one downside to this tool is that it doesn’t show you how many people search for the keywords that it spits out. So you need to manually upload the keyword list into the GKP to get search volume info.
Link – http://keywordsnatcher.com/
11. Keyword Tool Dominator
A keyword tool that scrapes autocomplete suggestions from sites like Google, YouTube, Amazon, Bing and Etsy.
A keyword tool that scrapes autocomplete suggestions from sites like Google, YouTube, Amazon, Bing and Etsy
Link – http://www.keywordspy.com/
An excellent keyword research tool that scrapes Google Autocomplete results. Although Google said they would be “restricting” access to Autocomplete, KeywordTool.io seems to have found a way around it. I just tested the tool and it brought back a bunch of excellent keyword suggestions just like it always does.
Link – http://keywordtool.io/
An insanely easy to use alternative to the Google Keyword Planner. Just pop a keyword into it and you get search volume, estimated bid and first page competition data within seconds.
Link – https://kwfinder.com/
15. Long Tail Pro
A very easy-to-use keyword research tool. Enter a keyword and get suggestions. Simple and effective. Cool feature: Only want to see keywords that have a search volume between 1500-2100? How about keywords with an estimated bid of at least $2.50? Long Tail Pro’s filtering feature makes it easy to see ONLY keywords that you actually want.
Link – http://www.longtailpro.com/
SECockpit is probably most advanced keyword research tool on the market. Yes, you enter a seed keyword and get suggestions like any other tool. But SECockpit can do so much more than list out a list of related keywords. It can spit out low competition keywords. It can show you keywords that get a minimum CPC in Adwords. It can even show you keywords that have YouTube, Ebay or Amazon results on the first page. Cool Feature: SECockpit scrapes the “Searches similar to…” from the bottom of Google’s search results. This can often unearth keywords that you’d otherwise miss.
Link – http://secockpit.com/
17. Seed Keywords
Let’s face it: Most people enter seed keywords into the Google Keyword Planner that they pluck out of thin air. But with this free SEO tool you can find out what people actually type into search boxes. How? Just create a scenario and ask people what they would search for in that situation. For example, I created a scenario “How would you search for a hotel in Paris?”. You can see the results in the screenshot below. You can even export the list as a CSV file.
Link – http://www.seedkeywords.com/
SEMRush is one of the few SEO tools that I couldn’t live without. Unlike most keyword research tools, SEMRush works by showing you your competitor’s top keywords. So rather than grinding away in the Google Keyword Planner, just pop a competitor URL into SEMRush and you’ll see every single keyword that they rank for. #solidgold Cool Feature: “Pages” reveal the pages on your competitor’s site that generate the most organic search engine traffic. This feature is insanely helpful for executing step #1 of The Skyscraper Technique.
Link – http://www.semrush.com/
19. SEO Book’s Free SEO Tools
SEO Book has a set of helpful SEO tools that focus on technical SEO and keyword research. I especially like their “Keyword Suggestion” gadget. Super easy to use and gives you all the info you need quickly (like monthly search volume, suggested bid etc.).
Link – http://tools.seobook.com/
SimilarWeb gives you a bird’s eye view of your competitor’s traffic figures, organic keywords, engagement metrics and more.
Cool Feature: “Similar Sites” show you websites that are closely-related to you or a competitor. Helpful for finding new outreach opportunities.
Link – http://www.similarweb.com/
Soolve is a free tool that pulls autocomplete suggestions from a handful of different sources like Google, YouTube, Amazon, and Wikipedia.
Link – http://www.soovle.com/
I hadn’t used SpyFu in over 3 years. And I was pleasantly surprised to find that the classic PPC tool has been upgraded with a ton of new SEO-focused features. In fact they’re keyword competition feature was one of the best that I came across.
Cool Feature: “Keyword Kombat” uncover keywords that a few of your competitor’s rank for. If those sites have similar authority to you, then it stands to reason that you can leapfrog all of them with some amazing content and link building. And yes, that name reminds me of Mortal Kombat too.
Link – http://www.spyfu.com/
This was the first tool that scraped Google Autocomplete data. And it still gets the job done
Link – http://ubersuggest.org/
24. Wordstream’s Free Keyword Tools
Even though Wordstream’s free keyword tools are made for Adwords, their set of free tools are helpful for uncovering keywords for your SEO campaigns.
Cool Feature: “Keyword Niche Finder” mashes a bunch of keywords together. When I tested this feature I noticed a handful of keywords that weren’t in any of the other keyword research tools I tried.
WordTracker has its own internal index of keywords. Why is this important? Well it means you can come across long tail keywords that the GKP simply won’t show you. WordTracker also provides organic first page competition data.
Cool Feature: “Search for this Keyword” uncovers long tail variations of a given keyword. Repeat until you’ve found the long tail keyword you want.
Link – http://www.wordtracker.com/