5 Must-Use Link Building Strategies for 2022

You probably know backlinks fetch great SEO benefits.

Being one of the top Google ranking factors, backlinks can boost your search engine visibility, web traffic and domain authority incredibly.

Google eyes backlinks as votes of confidence from other sites to your own. That said, high-quality backlinks from authoritative sites play a vital role in improving your authority and credibility while taking you another step closer to the #1 ranking on Google.

On the other hand, low-quality backlinks from spammy sites can have a negative impact on your website’s SEO.

That’s why you need to know where to tap to build powerful backlinks that complement your SEO efforts.

In this write-up, I’ll tell you about 5 must-use link building strategies to achieve higher SERP rankings in 2022.

Guest Posting

Does guest posting give you the impression of making random guest contributions to third-party blogs to get backlinks?

If yes, you are misled.

To get valuable guest posting backlinks, you have to carefully choose high DA niche-specific sites in the first place.

Once the shortlisting is done, you should pick a relevant topic and create high-quality, informative content that the audiences of that particular site are likely to look for and place your backlink on an apt keyword occurrence in your content.

Since you contribute to a site that’s relevant to your niche, you share a common customer base and the chances of visitors landing on your page by clicking on the backlink are high.

That’s how guest post links bring you qualified traffic and improve conversions for your business.

Blogger Outreach

Blogger outreach is one of the classy link building strategies to build high-quality backlinks that drive results.

As the name goes, this strategy refers to reaching out to influential bloggers in your industry and asking them to link out to you.

Conduct research online to find out webmasters who can link back to you. They can be top bloggers and influencers in your industry, sites who link to your competitors but not you, people who have mentioned your brand on their websites without linking back to you, your industry partners etc.

Upon scrutinizing your list, send genuine outreach email pitches to your prospects to acquire backlinks from their sites to yours. Consider offering to swap links for your sites’ mutual benefit. 

Make sure your outreach emails are 100% personalized and conversational. You can send follow-ups if your emails don’t revoke a response. However, ensure you don’t annoy your prospects with too many follow-up emails.

Building links using blogger outreach can be time-consuming, but it’s a very productive strategy. That said, if it puts too much on your plate, you can take help from trusted
link building services to get things done seamlessly.

Resource Page Link Building

Resource pages are ideal places for link building. These pages are full of anchor texts that link out to different sites giving readers access to a lot of information about a specific topic.

When you want to build resource page links, confirm that the pages you choose are specific to your niche. After all, there is no use building links in places your potential customers don’t show up. 

Use the below Google search strings to locate relevant resource pages.

  • “Target Keyword” + “helpful resources”
  • “Target Keyword” + inurl:links
  • “Target Keyword” + “useful links”

ALERT: Content quality is paramount to secure backlink placements in resource pages. Make sure your linkable assets are worth it.

Broken Link Building

Some backlinks are likely to break over time. It may happen when a website owner removes the content that another site points to or when the backlink is placed incorrectly.

Broken link building is a strategy where you use broken links in other sites flagging 404 errors to your link building advantage. 

It is different from other strategies.


While the other link building strategies prompt you to ask webmasters for backlinks, broken link building allows you to earn backlinks by adding value to someone else’s website. 

Here’s how it works.

First, you need to examine popular sites in your niche for broken links. Use a tool like LinkMiner to simplify the process.

Once that’s done, check if your website has relevant pages fair enough to fix the identified broken links. If not, create relevant pages with good content that people want to link to.

Send the website owner a mail to bring the identified broken link to their knowledge and suggest linking to your content instead.

Image Link Building

Creating visual assets such as images, graphs, charts and infographics gives you a fair chance at building links without much effort.

When someone shares your visual assets to add value to their readers, they are more likely to link back to you.

But what if they don’t?

Reverse image search is the key.

Performing a reverse image search on Google Images comes in handy to identify pages that feature your image.

If you find someone using your images without linking back to you, get in touch with them via email and ask them to include a link.

That way, you will most probably get a link because not many people want to remove a valuable asset from their website. Instead, they give you credit by adding a backlink.

Wrapping Up

All these link building strategies work well to build high-quality links at a steady pace and help pull your website up on SERPs and get greater online discoverability.

Do you want to add more to the list?

Let us know in the comments section below.

Author Name: Dileep Thekkethil

About the author: Dileep Thekkethil, a Journalism Postgraduate, was formerly with a US-based online magazine and is the Associate Director, Digital Content at Stan Ventures. He is a frequent blogger who keeps a tab on the latest updates in the SEO and technology arena.

Reach me @ Mail | LinkedIn | Twitter | Facebook

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