A Beginner’s Guide to Web Design, Digital Marketing and Search Engine Optimization


Every sector needs to build its online presence and reputation in this digital and classified world of e-commerce. Search Engine Optimization (SEO) is an essential digital marketing tool that elevates your business name and draws more attention and traffic towards your website or social media account.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is a digital marketing strategy to rank targeted websites and their content on various platforms and search engines like Google. Suppose you are a developing brand or a website. In that case, you need to build a solid digital portfolio and solid SEO, which would increase your overall visibility on international search engines and platforms.

If you are a nascent startup and plan to scale your business and search volume through organic means, you need to divert users to your landing pages and website to increase overall traffic and search counts. Organic searches are referred to as non-paid search results as the user is directly searching for your brand and website.

However, your digital marketing experts can integrate many more strategies to establish your brands’ image. Almost every business, brand and startup requires an attractive digital presence and direct marketing techniques.

Building a solid on-page and off-page SEO would help you elevate your sales target and start ranking your website on the first page of Google and other search engines.

What Includes in SEO Best Practices?

It will be ideal if you have a well-reputed digital marketing agency onboard that can scale your product and divert more traffic towards your main web pages. SEO is a tedious yet most rewarding strategy, increasing your website’s overall traffic and conversion rate.

To rank your content and product, add trending keywords and long-tail key phrases to your content and meta-descriptions. However, to identify prominent trending keywords, you can use Google keyword planner and other keyword tools that can help you in ranking and optimizing your content.

Addition Read: How to Get Started with Social Media Marketing Consulting

Along with keywords, your editors and web developers should create unique titles, descriptions, and content that is engaging, informative, and knowledgeable. Adding unique keywords and headings can make your content discreet and peculiar, directing more audience on the internet towards your landing page.

If the reader finds your content engaging and knowledgeable, he will continue exploring your backlinks and website, generating organic search results and increasing your website’s overall ranking.

You must ensure your website content is related to the product you are trying to market and sell. Along with these strategies, you need to update and optimize your website and its loading speed. You can use backlinks and optimized images for better SEO and google rankings.

How to Drive More Traffic?

  1. Name your images appropriately
  2. Use descriptive alt text and captions
  3. Choose the best file type
  4. Resize your images in line with your site dimensions
  5. Decrease the file size of your images
  6. Create an image sitemap
  7. Use vector graphics where appropriate
  8. Serve responsive images
  9. Utilize schema markup (for recipes, products, and videos)
  10. Consider lazy loading
  11. Leverage browser caching
  12. Use a CDN [Content Delivery Network]

Figma Vs WordPress – The Best CMS

You might have heard experts saying that WordPress is SEO friendly. This is actually why a lot of people choose WordPress to start a blog or a website.

While WordPress makes sure that the code it generates follows the SEO best practices, there is a lot more you need to do if you want to maximize your SEO efforts. We have a number of actionable steps that you need to take to properly optimize your WordPress SEO.

SEO can get technical, but it doesn’t have to be. Just learning a few basic SEO tips to optimize your site can give you a noticeable boost in your website traffic.

One of the best parts about WordPress is that there’s a plugin for everything, and SEO is no exception. There are thousands of WordPress SEO plugins which makes it harder for beginners to choose the best WordPress SEO plugin.

With the introduction of Figma, designing websites grew into a much more effective process. This tool is especially loved by those who design in teams. Their editor allows the collaboration of multiple people at the same time: a huge pro when it comes to teamwork.

Even single players of the web design market switch from Figma to WordPress Conversion due to its popularity and full-blast functionality of the editor. Figma is the software made specifically for designing. As some developers say about it, it is a whole new level of web design: a graphical editor with all the advantages of cloud collaboration.

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