Best practices for your internal communication strategy 

There isn’t a single internal communication strategy that works for all businesses. Every organization needs a customized internal communication plan because each has its structure, culture, and set of objectives.  

Some organizations concentrate on implementing change, while others will try to make more connections with their employees, especially remote workers. It’s very important to have a unique strategy to keep remote workers engaged because due to their remoteness, they may feel overlooked. 

However, companies need to understand there isn’t a single way to keep their employees engaged. So, they need to proactively explore multiple ways to accomplish this. Click here to know more about it.

 To increase the likelihood that your approach will be successful, we have identified the following seven essential internal communication best practices. 

 Make sure all employees receive your communications. 


It is one of the fundamental best practices in employee communication and the fundamental component that supports everything. You must be able to reach every employee of the company. However, this isn’t the case many times. Failure to recognize all employee subgroups is one of the common internal communication errors. Many personnel, including those who work remotely, who aren’t up to speed on technology, may be missed from communication outreach. These workers may easily lose interest in their work if there isn’t a consistent flow of knowledge and engagement from their team. 


You’ll need to set up reliable internal communication channels to communicate with every employee. You are on the right path if you have an internal employee communications app available for all employees. Employees now can access workplace communications through their smart devices thanks to internal communication software, quickly dissolving distance and technological obstacles. 

Create a plan for internal communication 


 Why should you have an internal communication strategy to enhance employee engagement? It is, very simply, the roadmap that will lead you to success. Your business goals can be more clearly defined with an effective strategy, which details the actions you must take to carry them out. Your company will be better able to weather difficult situations, adjust to change, and maintain support from all quarters, regardless of the situation. You will undoubtedly boost employee loyalty, motivation, and productivity once you have a solid strategy. 


To determine the parameters of your plan, you must first ask yourself five important questions. Every organization’s ideal internal communication strategy will be different, but by asking yourself these questions, you’ll be well on your way to developing a plan that works for your company: 

  • What is the main objective of your company or project?
  • Who are the targets of your communications?
  • What exactly are people being asked to participate in?
  • When and how frequently do you send messages?
  • Which channel will suit the audience and the material the best?

Make a two-way feedback channel 


You will benefit if you give your staff a voice. The dissemination of directives from the leadership team receives too much attention in many internal communications strategies. These internal communication strategies allow for a one-way exchange of information, denying your staff members the chance to be heard. An interchange between parties is provided by effective internal communication. This is especially important for distributed workforce because remote workers feel increasingly disconnected from headquarters. 


Finding out what your staff truly thinks is one of the best internal communication tactics. To gain an insider perspective, distribute surveys and polls that question job responsibilities, corporate policies, and working conditions. You may get a decent indication of the state of your business via an internal communications study. An internal employee communications app will have modules that provide social places for talks, suggestions, and feedback, in addition to features for scheduling recurring surveys. 

Keep up a steady flow of communication 


A steady flow of information will guarantee that your crew is informed and motivated. Avoid using a stop-start style of communication when communicating with staff members. Too frequently, the internal communications division will send out many messages and then be quiet for a while. Employee engagement levels may decrease due to this inconsistent contact, especially if workers who work from home start feeling abandoned during quiet times. According to data from Trade Press Services, employees are most motivated when management provides frequent updates on business news. 


Planning is the best approach for internal communication. Plotting your timetable into a project tracker is an option. You may schedule your routine messaging and alerts for future occasions and breaking news. You can use the pre-schedule events with the help of your employee communications app, which can help you to have control over the plans. Event modules alert personnel to future events, while news modules provide daily updates via a newsfeed. Informed workers are engaged workers. 

Avoid complex and excessive communication 


Yes, it’s essential to maintain regular, consistent contact. Take care not to overwhelm your staff with constant chatter, though. According to research by the Harvard Business Review, workers spend more than two hours per day on email, and to make matters worse, it takes 24 minutes to resume work after opening an email. In light of this, it’s crucial to carefully select  what you transmit to only what is essential. More than ever, our workforces are complaining about burnout and work-related stress; our goal should be to lessen rather than increase this load. 


Keep your communication clear, concise, and to the point and for that a well-structured employee communications software should be there. It’s one of the fundamental best practices for internal company communications. Additionally, you must capture and maintain your employees’ attention to truly engage them. Never overlook the importance of intriguing communications when trying to improve internal communication. Your message must pop off the screen and appeal to each employee specifically. According to the internal communications best practices handbook, the right information should be sent at the right time to the right individuals. 

Assess the effectiveness and level of participation 


If you are implementing any internal communication strategy, it is important to evaluate its success. Otherwise, you won’t be able to figure out which practice works for you. You can only truly modify and enhance your plan to achieve the greatest results if you begin monitoring your internal communications KPIs. 


Consider using employee communications software to stay on top of your plan. These platforms are made to track and raise engagement levels systematically. They provide real-time dashboards and built-in reporting to make tracking interaction an easy procedure. You will be able to quickly rectify and enhance engagement once you have a bird’s eye perspective of how successfully your teams and divisions are interacting with your communications and with one another. 

What steps will your internal communication plan take next?  It’s time to rededicate yourself to an audience that is frequently ignored. Stronger productivity, greater profitability, and lower employee turnover are all outcomes of an effective internal communications plan, all of which can help your organization succeed as you integrate remote and hybrid work. 

Rethink your internal communications strategy, and don’t forget to brush up on employer branding and employee advocacy fundamentals. These best practices will assist you in developing a plan that educates and inspires your coworkers, from new hires to your leadership team. 

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