Breaking down the leading indicators of a good website on the Internet

Quality indicators of a good website

Many would say that the appearance of a web resource and its content are the main criteria for quality. But is a good site judged only by these parameters? First, let’s talk about the essential differences between a good website and a bad one from the point of view of ordinary users.

Every website owner and specialist engaged in promotion should consider the target audience’s opinion. A high-quality site, like online blackjack in india has – is the basis for its fruitful development and increased traffic.

Site design

It is an essential part of any web resource, without which it isn’t easy to imagine its existence: the more professional design, the more pleasant and comfortable for visitors. If the owner has not spared money to create a beautiful and high-quality design, he aims for long-term work on the Internet and promotes his business.

How can you judge the quality of design? Professional design is evident in the details. The more thoroughly worked out all the details in the web design, the higher the quality of professionals. In addition, web design should correspond to the focus of business and meet the primary objectives facing the owner.

Working on the site should be constantly evaluated to what extent decisions are made in accordance with the principles of good design. It is suggested to allocate two areas for analysis:

  • ways of disclosing the content;
  • exterior design.

Very often, these areas are closely related to each other (in full accordance with the dialectical principle of the unity of form and content). We can distinguish two groups of evaluation criteria with this distinction.

To evaluate the way of disclosing the content of web pages, let’s focus on the following areas:

  • Material structuring (presence of menus, sections, subsections),
  • the correspondence of the names of menu items (titles) to the content of sections (subsections),
  • the convenience of navigation tools,
  • the variety and appropriateness of the used visual aids for the disclosure of content.

In assessing the design of web pages, we will evaluate the following parameters:

  • color scheme,
  • the readability of texts on the proposed background,
  • the quality of typography (consistency of fonts in titles, readers, and buttons),
  • the balance between graphic and textual content of the screen,
  • quality of graphical objects, animation.

Of course, the list of criteria could be expanded by exploring more subtle nuances in the way sites are implemented. Or offer a different set of standards. However, it is proposed to stop based on the intuitively understood principle of reasonableness: too broad a set of criteria makes the analysis procedure heavier, and the best is the enemy of the good. The above list is quite representative. 


According to the level of usability, you can judge the quality of the web resource. The site should be easy to use, comfortable and understandable for visitors. If the order page is missing a form of application, then this site can hardly be called good. A quality web resource makes it clear to visitors what actions need to be taken and in what sequence. On a good site is always visible where the form is and in what category should go to find the desired product.

The site’s quality says the work of the navigation system, loading pages’ speed, and information availability. If the user does not have to waste time looking for contact information or a form of feedback, if the pages load instantly and all links work flawlessly, then the site is of decent quality.

The position of the site in search and rankings

By the positions on which the site is located in search results or exceptional rankings, it is possible to judge the success of its promotion. However, these parameters should be attributed to the quality criteria only conditionally. Search engines evaluate web resources on numerous indicators, and not always a high place in the search shows the site’s high quality. In the first position, you can see websites with good credibility but inferior quality to other resources.

The value of content

A good site has competent and helpful to visitors’ texts, photos, and videos. If the web resource is commercial, it should also publish selling articles. The purpose of placing such content is to retain visitors and stimulate them to perform beneficial actions.

In addition to text content (it should be thematic), special attention is paid to the quality of the design. The site, which posted a bulky article written in small print and solid text, is difficult to call good. Users will not be comfortable studying the information presented in this format.

Content should be valuable, unique, readable, easy to understand, and stylistically correct.

The Internet loves brevity. A visitor who has looked at your page hopes to understand within a few seconds whether it is necessary to get further acquainted with your site or whether the material on the site is very far from his interests. On the Internet, time is money, and not just figuratively but literally.

Imagine that some organization has published on its site a story about its activities, including an excursion into the distant past, biographies of famous people, friendly habits of managers, descriptions of collective events, and finally, a massive list of products. Imagine the feelings of a visitor who came to the site to find out what grade of steel is used to produce special tools. How can one find the correct product specification on such a site?

But this (hypothetical) firm could develop such a structure for its site, which would allow presenting the same amount of information on the site, but with more convenient mechanisms for accessing the content.

Sites on the Internet should have an information architecture that would help any visitor quickly find the information he is interested in. Site materials should be well structured – broken down into themes, commented. The site – is primarily a hypertext structure. Therefore, it must have a straightforward navigation system that allows you to move to the sections of interest to the visitor quickly.

The first page of a well-structured site is a concise list of topics, perhaps the initial fragments of articles from the sections. For example, if it is a live casino blackjack site, the content should contain the rules of the game, tips, and a page on the safe play.

The quality of the layout

Users can go to the site through different browsers and from other devices. A good web resource is equally correctly loaded on all screens. A criterion of quality is necessarily the correctness of the layout of the site. If the help is working on a specialist, then the incorrect display of pages in different browsers, computers, or smartphones is excluded.


The absence of a feedback form on the site indicates the poor organization of interaction with users. Visitors are unlikely to appreciate your desire not to contact them. If a customer wants to ask a question about a product or clarify information on the ordering process but doesn’t get this opportunity, he’ll leave you.

The lack of a prompt response to inquiries can be considered a sign of disrespect for users. If you offer visitors to ask questions, then you should take care of timely responses. Installing an online consulting system can be considered an ideal solution. Such services are always used on suitable sites.

The listed criteria allow you to evaluate the site’s quality from the user’s point of view. Their consideration is necessary to create a good web resource with useful features and valuable content.

Such a site will please people and therefore will have every chance for fruitful development.

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