SEO will always be a subject of discussion as far as marketing is concerned. It is the backbone of every business success. Many people know what Search Engine Optimization (SEO) is; optimizing your site to rank high in search engines organically.
People don’t quite understand that SEO is all about content marketing, your content strategy, ideas, plan, and, most importantly, how you execute them and bring them to life. If you are looking for a better content marketing strategy to boost your SEO in Adelaide, then this article is your go-to guide; keep reading.
The 5 Step Content Marketing Strategy that will boost your SEO
Here is a five simple steps guide that will help your get organized and boost your SEO marketing;
Understanding your Target Audience
First and foremost is to understand your audience. Create your buyer personas and figure out what they want, what they are looking for, their problems, and what kind of solutions they are looking for. You can do this by performing market research in your niche industry.
Chances are, you are not the only one selling the products or offering the service. A million other businesses like you are also fighting for the attention of the very same prospects as you. How you stand out is by doing your research well and offering what the people want.
Understanding your Products and Services
The next thing is to understand what you are offering. You need to know who are the type of people that would be interested in your business. Are your products made for kids, teenagers, adults, or the older group, are they for male or female, what demographics will they be most suitable for, and such.
This will set you up for a great marketing plan. It will help you understand who your target customers are, what more value you can add to them, and how you can solve their problems. It will save you time and money you could have been investing in the wrong audience.
Pick your Keywords
Keywords will always remain a vital part of marketing and SEO. While times have changed in the digital marketing world and search engine metrics are evolving with each rising sun, you still need to do your keyword research if you are hoping to have any success online.
Keywords are words or phrases your customers use when searching for products and services online. You need to know your customer’s language and style of communication to find keywords that match their query. Then use these phrases and keywords while describing your business.
Remember and Use the SEO Basics
In all your content marketing endeavors, don’t forget the SEO basics. Many factors make up SEO, and you need to understand how to bring them together, blend them in, and use them across all the content you create. After all, the target is SEO.
Some of these SEO essentials include keyword research, writing for search intent, providing great content with tremendous value, creating fresh and original content, and such. You want to make sure whatever you put out there will please both search engine metrics and your visitors.
Pick your Platforms
The last but not the minor factor you must put in your first phase of creating a great content marketing plan is to choose your platforms. Everything discussed above comes first because they help you understand what digital platforms are best for your business.
You need to know where your customers hang out and use those platforms. There are many digital platforms out there you can choose to use. Social media has taken the digital marketing industry by storm, and most businesses get the most traffic from them. But you need to know what suits you and your customers best; Facebook, Twitter, or Instagram? Or will blogging work best for you? Find two or three at most and focus on those.