It’s hard enough to forge a successful ecommerce business in the modern climate, especially with the breadth and depth of options available to the online consumer. Given the fierce competition, it’s imperative that you command your audience’s attention with an eye-catching website, then deliver on what they’re looking for at the first time of asking.
In fact, if a customer comes up against an “out of stock” message which prevents their order from being fulfilled, you could very well lose out on more than just a single sale. Indeed, research indicates that over nine of every ten consumers who have such an experience will be discouraged from giving their custom to that company ever again! As such, the out-of-stock issue is one you really can’t allow to prevent you from meeting customer demand, both in the short and long terms.
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Fortunately, there are ways to overcome the problem and make sure your warehouse always has enough finished products in stock and plentiful raw materials to manufacture replacements should the situation warrant. Here are a few handy tips to guarantee you never miss another customer order from an out-of-stock issue again.
Pick the right platform
First and foremost, you’ll want to select the right ecommerce platform to ensure that your products are reaching the widest possible audience. Not only that, but a robust ecommerce platform will create a positive user experience for both visitors to the site and for your staff when it comes to dealing with the everyday business of tracking sales and filling orders.
With many ecommerce platforms to choose from, it can be difficult to know which one is right for you. However, WooCommerce was the market leaders as of April 2020, with 28.24% of businesses choosing to use their services. With that in mind, it makes sense to capitalise on their cutting-edge interfaces and incredible outreach to propel your business to the forefront of your industry. Another fact that goes in favor of WooCommerce is the possibility of using amazing WooCommerce plugins that will improve the online store, greatly facilitate store management and make customers happy.
Stay on top of your inventory
Having a poor handle on your inventory is the main reason why customers experience out of stock statuses on your website, and therefore a key contributing factor to missed sales. Despite this, inventory management is accurate less than two-thirds of the time, according to the latest research on the matter.
It should go without saying that any business serious about attracting custom from its target audience and staying ahead of its rivals must keep precise tabs on what they have in the stockroom. This task can quickly become an onerous one for even smaller enterprises, which is why leveraging the power of technology is key to solving the challenge. Which brings us onto our last and most important point…
Integrate your systems
Collecting, storing and analysing data is all-important to optimising your business processes, identifying weaknesses and ensuring you meet customer demand at all times. However, that job becomes much more difficult if your efforts exist in silos. For best results, it’s advisable to use inventory management for WooCommerce, which will integrate seamlessly with your ecommerce store and make sure all of your records are aligned and matching.
Not only does this single source of truth and centralised operations greatly simplify the day-to-day of gathering information on your business performance, but it can also allow you to automate many processes as well. By tracking sales and matching them against the products and raw materials in your warehouse, you can set alerts to update orders and ensure you’re never left short, even in times of high demand. In that way, you’ll ensure that every visitor to your site finds what they are looking for and goes away happy.
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