It is hard to imagine a business these days that is not represented online. A site is not only a platform for promoting products and services, but also the “face” of the company, one of the components of its image and reputation.
However, having a website is not a guarantee of success and prosperity. This is a channel of communication with the consumer, which requires regular improvement and professional knowledge (e.g. some beginners contact CPA affiliate programs or CPA network for help). Understanding this opens up opportunities to improve site ranking.
There are several basic methods by which you can increase the position of the site in the list of search engine results:
- Page load speed improvement;
- Content management;
- Keyword selection;
- Image optimization;
- Increasing the number of outbound links.
Let us take a closer look at each of them.
Page load speed improvement
This is one of the things that beginners often unknowingly do not pay enough attention to. Page load speed is one of the many factors that can seriously affect a site’s ranking in search results.
You can check the page load speed through various online tools. If the site does not load correctly or takes too much time to load, the search engine will notice this. In the case of low indicators, the trust in the site, its rating and traffic volume drop even if the site is potentially interesting to the user.
Here are some ways to improve page load speed:
- Code minification
- Moving large files to separate subdomains
- Move style elements (CSS) to the top of the page
- Using caching
- Archiving .html, .js and css documents
If you cannot improve site ranking, perhaps the whole thing is in content quality. It should be given special attention: the content should be interesting, varied, useful and easy to read. This affects the user’s engagement, the time they spend on the site, and many other indicators.
Headlines play an important role in improving site ranking. They should be interesting, capacious, and sometimes even intriguing. For titles, you need to use HTML tags (from “H1” to “H6”) as search engines pay attention to them. IThese are headings that make it possible to understand whether the content on the web page matches the user’s search query. In addition, reading text with headings is much easier as they help to structure the text.
To improve content quality, you should also pay attention to its uniformity. Avoid repetition, so as not to worsen the site’s ranking. Give preference to diverse content with useful data or tips, sitelinks, and visualizations. Do not be afraid to go into details: a detailed informative article will be more useful for the reader than a short note.
Choosing the right keywords for content
Headings, like the rest of the text, have another important function – the introduction of selected keywords. This greatly increases the chances of a page rank increase. But in this case, the main thing is not to neglect logic and readability, otherwise the set of keywords in the text will look inorganic.
When working on keyword research, there are two important factors to consider:
This is a measure of the number of requests per month for your target keyword. Everything is simple here: you should use keywords that are more often of interest to search engine users.
There is a different level of competition in different keywords, and this should be taken into account. It is important to find the right keywords that will generate organic growth without getting lost among the hundreds of offers from competing companies. To reduce the level of competition, you can, for example, select an entire phrase as a keyword.
There are many useful services for selecting keywords accurately and efficiently – use them if you cannot find the right keywords yourself. This will help to increase the site’s ranking and appear in the selected fragments of the search engine.
Site image optimization
According to statistics, about 70% of all people on the planet are visuals, that is, they perceive the world around them primarily through vision. Obviously, such a fact cannot be ignored while creating interesting content.
Photos are the second most popular way to rank for keywords. Therefore, it is extremely important to use high-quality, relevant and attractive images, whether they are photographs, infographics or drawings.
This will help not only raise the site in the search engine ranking, but also improve the content, reduce the load of the text component and increase the readability of the material.
More outbound links
Outbound links are links that lead to third-party Internet resources. Such links are very important if you want to improve your SEO strategy and increase your site ranking.
The fact is that by placing on your site a link to an authoritative, proven resource, you also raise your own reputation in the “eyes” of the search engine. Before you add an outbound link to your content, you need to check the position of a third-party site in the search results – this way you will increase the chances of improving the ranking of your site.
Remember that a high site rating is an indicator not only of a good reputation of a business, but also of its profitability. Therefore, it is worth using the methods described above for all companies that strive to occupy top places in their segment.