Website design trends change just as quickly as the rest of the digital landscape. As a result, there may have been a decline in the use of some design elements and site features that used to be tagged as modern or innovative – local Pittsburgh web design services would know. Unfortunately, that’s a fact of life – web design changes like the seasons.
What’s here now may be utterly irrelevant in six months or a year. This is where web design services in Pittsburgh can help businesses greatly. Responsive web design services can help turn a lifeless site back to life by employing the best practices in the industry.
You don’t want visitors to leave because your site looks dated or doesn’t adhere to essential web standards. But some things never change. For example, any business site should have fast loading times, data security, and the best on-page navigation.
Indeed, these are things that will never change. With these cutting-edge features and components, you can keep your website at the forefront of SERPs.
How Will Your Business Benefit from Hiring Responsive Web Design Services?
Mobile device usage is at an all-time high. Furthermore, with mobile phones becoming increasingly popular, it would be a huge mistake not to have your website set up to respond and adjust to mobile and other devices.
As a reminder, a mobile-friendly website is not the same as a responsive website.
In short, a mobile-friendly website is optimized for viewing on handheld devices. However, when viewed on devices with a higher resolution, it may have bugs and be more challenging to navigate.
On the other hand, responsive websites are websites that can be viewed on a variety of devices and adapt to those devices’ screen sizes. Therefore, there will be no noticeable differences when viewing your site on different devices.
Increased Mobile User Traffic
Businesses created two versions of the same website in the past—one for desktop users and one for mobile users only.
This is something that many people do even today. It’s time-consuming and high-maintenance to maintain a second version of a website just for mobile users. A single responsive website can be used seamlessly on any device.
As a result, you’ll be able to hold on to more of your mobile audience. If users like your site, they will come back to your website when they need more of the products or services you offer in the future.
Lower Upkeep and Easier Website Maintenance
Start saving on WordPress maintenance costs using a responsive website instead of running two separate websites for different platforms and devices.
In the beginning, it’s a little pricey. However, the savings from not managing two different websites do add up.
In addition, it takes less time to get everything up and running than with non-responsive design methods. Another benefit is that it’s less work to maintain a single responsive website than two distinct ones.
The time you save is more time to work on other aspects of your business. For example, you could focus on location-based offers to visitors to your website.
There are website design services available that can design visually appealing websites which are responsive to a wide range of devices.
Get Ready for A Seamless User Experience
A responsive website offers numerous advantages, and a seamless user experience is on top of the list of gains. Unfortunately, when your website isn’t responsive, mobile and tablet users will likely see a distorted version of your site with more comprehensive content than their screens can handle and some dead images here and there.
Even though desktop viewers may view your website without any issues, this is not the case with mobile users. Again, images and text may be misaligned, and users are forced to scroll endlessly to find what they’re looking for. This makes it difficult for your site’s visitors to use your site smoothly.
Will a user return to your website after such an unpleasant experience? It’s a good idea to check the quality of your website design to avoid questions like this. Better web design will pay off in the long run, even if it costs a little more up-front.
Screen Sizes Are Not a Problem
Making your website responsive means it can be viewed on any device, no matter what size the display or screen. You’re a step ahead of the competition with a design like this. Responsive design ensures that you’ll have a website ready for newer devices like Internet of Things (IoT) devices and smartwatches/devices. In addition, it is possible to have your website automatically adjust to fit any screen size.
Websites with Responsive Design are Easier to Optimize
When it comes to SERPs, responsive websites tend to do better.
High-quality content coupled with a ‘user-focused’ experience will likely increase your dwell time. Users will want to stay longer because your site is a joy to use.
Google recommends having a responsive website. In addition, it enhances your SEO efforts across all platforms and provides a positive user experience.
Having a responsive website will save you money, time, and effort in the long run, and it will also help you convert and retain more customers.
How Do You Make WordPress Sites Responsive?
WordPress is the biggest name in CMS right now, so, logically, business owners want to know how to tweak their sites, so the pages don’t look awful across different viewports.
Install and Activate a Responsive WP Theme
Several WordPress themes are already responsive. However, installing a responsive theme like OceanWP or Astra is one of the simplest ways to gain the immediate benefits of responsive design.
It’s no surprise that most WP themes claim to be responsive, given their popularity. Therefore, you should not rely solely on what they say. Always check the reviews before installing or buying.
Is there any history of complaints about the theme’s responsiveness? If this is the case, you may run into the same issues after installing the theme.
As a final note, after you’ve installed your new “responsive” theme, test it out on as many devices as you can to see how the theme performs. Using Google’s Mobile-Friendly Test online is also a good option.
Do You Code?
Responsive WordPress themes are easy to create if you have the necessary coding knowledge and experience.
Below are some of the basic steps for making a site responsive:
- Setting image dimensions and heights in a fluid manner.
- Setting the default zoom level.
- Reducing the size of images.
- Putting breakpoints in place.
- A menu redesign for mobile devices.
- Adapting site fonts
If you are in the mood for making changes under the hood, remember to create a complete backup of your website before ‘hacking’ your code. That way, if anything goes wrong during the process, you can go back and fix it.
Website Builders, Anyone?
Use a website builder with responsive design features if you like doing less work. If you’re a business owner who doesn’t have the resources, time, or patience to learn how to code, this option is best for you.
Creating a professional-looking website without writing a single line of code using a website builder is now possible. Instead of coding, a simple drag-and-drop interface is all that’s required to complete the task.
What Web Design Trends Defined the Previous Year?
To understand how varied web design is and how fast things change, it’s a good idea to review the top trends in 2021 to predict what will happen in 2022.
In 2022, site colors will be one of the most prominent trends in web design. Choosing bright, saturated colors instead of soft neutrals can help your brand stand out from the competition.
Optimized Page Load Speeds
The speed at which a website loads is one of the most important aspects of web design. Fast loading times have been a critical component of user experience and search engine optimization (SEO) for years.
According to research, over half of the internet users expect a website to load in under two seconds after clicking a link. However, visitors will likely leave your site after three seconds and never return.
A company’s bottom line is directly affected by the performance of its website. A recent case study would be Pinterest. The Pinterest team reduced page wait times by 40%, which resulted in a 15% increase in search engine traffic and sign-ups.
Lazy-Loading Pages and Smart Content
Many of us have resource-heavy websites with a lot of graphics and third-party integrations that slow down our sites. If you’re looking for an intelligent website that only downloads the content you want, your web design crew will provide you with options.
Lazy loading and infinite scrolling aren’t new concepts. Infinity scroll has long been a feature on the most popular social networks. Long (one-page) websites often use this strategy as well.
Every website developer should consider a few technological approaches to see if they can help the site outrank or outperform its competition. These features can help your website’s visitors have a better experience, leading to an increase in conversions and a rise in rankings.
Web browsers use Lazy Load to ensure that only the content you see on the screen is downloaded, saving server resources and time.
Customized Content Experiences
The content on a website should be the same across all devices you use to access it. We all know that most advanced websites track our browsing history and know where we are.
Cutting-edge web design services in Pittsburgh, on the other hand, advise their clients to display dynamic, personalized content that is based on the user’s past behavior or what we know about them. But unfortunately, this isn’t the kind of content designed to appeal to a broad audience.
Increased conversions can be achieved by creating personalized content for returning visitors. Google is perhaps the best example of a website that delivers customized content depending on the user’s location. For example, a different set of results will be returned to users searching for restaurants depending on their cities.
A top-notch directory website will automatically detect your preferred cuisine. For example, Italian restaurants may be more relevant to your search results if previously reviewed or saved.
Another great example would be a customer’s first interaction with most modern bank websites. You mark the site as trusted when you sign up, and you accept their cookies, too. The bank site will know whether you’re an individual or a business customer when you return. So, based on your customer status, they will promote their residential or commercial offerings.
E-commerce website owners need personalized content for customers more than any other site on the web. Increased conversions can be achieved by displaying products that have recently been liked, viewed, saved, or added to the cart.
To maintain a high conversion rate, it is essential to highlight abandoned cart contents for returning customers.
Almost without realizing it, web users have come to expect personalized content, and it will become even more critical for a successful web presence in the future.
Human-Like Chatbots Rule
The popularity of chatbots, which have been around for a few years, is expected to continue into 2022. We expect chatbots to remain the norm for simple customer service requests and “personal shopping experiences” as AI/ML advances.
Chatbots can inform customers in various ways. It can even offer customers free upgrades and take care of a registration process. As a result, customers will have a more positive CX, and the business will save on providing live customer agents.
It’s been some years since voice-assisted technology took over phones and laptops. As a result, web design must also adapt as voice chatbots, and virtual assistants become more prevalent. Even though most websites don’t have a voice-activated interface, this emerging trend isn’t going away anytime soon.