The numerous blog articles, podcasts, and social media posts online highlight the importance of video content. The future of content creation is video, but what do you do to ensure that your videos get higher views?
The creation of videos has become easy with the popularity of teleprompters and auto-complete apps. One such service that provides an all-in-one solution, including correcting the sound and lighting of videos, is available by BIGVU. So you have taken care of your content but are you doing enough to optimize it?
Video optimization can happen in numerous ways, including – adding captions, custom thumbnails, inserting keywords, implementing an engaging call to action button, or adding popular tags. This article lists the various tips and tricks you can use for this job and includes a step-by-step guide for it.
Is There a Role of the Video in Your Campaign?
Every element of your campaign should have a predefined purpose. Hence, before starting video making, think about what you want to achieve with it.
Experts suggest that there are three things that you should keep in mind, which include:
- The target buyer profiles which your video will appeal to
- The emotions which you want to trigger after seeing your video and its reason (excitement or fear works well)
- The resultant action you want your audience to take basis the content you present to them.
If you keep note of these pointers during video making, you will get an optimized video for a specific audience.
How Important Are the Keywords?
Once you shortlist an idea for your video, you should do keyword research on the selected topic. Strategic keywords are a crucial aspect of successful digital marketing. There are various tools online to give you ideas for usage and show you the frequency of their appearance on the search engine results.
If you choose to use the keywords naturally throughout the content creation process, your videos will have a higher chance to appear in the search results. You must use the keywords in:
- Your video description
- Your video title
- Your videos file name, or
- Any social media post you create to promote this content.
On YouTube, you can add descriptions up to 1000 words. However, your viewers have reached your channel to watch the video and not read an article. Therefore, you should keep your description short and to the point. You can also convert your text to video online in a matter of minutes.
A crucial aspect that you should keep in mind is that YouTube only displays the first two or three lines of the text. Hence, you should make sure to include the vital information within these lines so that your viewers do not need to click on the “Show More” button.
Another vital aspect that you shouldn’t miss is to include relevant post links in your description. This act of yours will encourage viewers to view any additional content easily.
The shorter the length of the title, the better it is. YouTube uses ellipses to cut the title after 66 characters. Therefore, you should create short and catchy headlines that include your target keywords to gain the maximum benefit out of it.
How Important Is Categorising?
You should make sure to add tags and categorize your videos while uploading them to sites like YouTube. When you select a category, your videos will group with similar content and have a higher chance of viewing. Experts suggest that you should keep the following questions in mind while selecting your category:
- Who are the popular creators in that category?
- What are these creators known for, and what are they good at?
- Can you identify any pattern between the audience of similar channels within a particular category?
- Are there similar category attributes like length or format, production value that the videos share?
- Is the platform relevant for your brand of content creation?
If you choose to answer these questions while categorizing your video, chances are your video will be an aid to boost your digital campaign in the long run.
Power of Captions
You must have captions for your videos to have a successful digital marketing campaign. The video appearance frequency in the search results increases when you add closed captions and subtitles. While creating such captions, you should highlight the crucial keywords throughout your video.
Creating captions can become a tedious task for the best of video editors. As mentioned earlier, some tools can help you auto-complete captions and reduce your work significantly. You can use such tools to save both your time and effort.
Therefore, as you can see, there are various ways to optimize your video content through different tools. Your video optimization efforts will help fetch higher views and support your marketing campaigns.