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How to Promote your Music on Spotify?

Getting your name out there in the world of online streaming is difficult. The market is, for want of a better word, swamped. New artists are struggling to get noticed at all, let alone to make it big. But once you’ve got your music online, an artist profile established, and a few regular followers and listeners, how do you capitalise on that? How do you make the most of Spotify? 

The tips listed below will help you do just that!

  • Get verified

One of the most effective ways to cement your musical persona as legitimate and professional is to get verified on Spotify. To do this, simply sign in with Spotify for Artists and confirm your details. You will instantly receive the blue checkmark on your artist profile. Once you’re verified, you’re far more likely to be added to playlists, and any potential followers out there will be more convinced to hit that follow button now they know you’re the genuine article. This strategy is more important than buying Spotify plays or similar metrics.

  • Get as many followers as possible

This is an obvious one, but you’d be surprised at how many artists overlook the importance of having followers as well as listens. A high follower count shows listeners that you’re established, that people like you, and that you’re worth sticking around for. It also proves to Spotify and to the almighty algorithm that you’ve got selling power. If listeners are willing to follow you, then you’re worth putting on a playlist or two. It may seem sad, but it is a popularity contest! The more popular you look, the more successful you appear, the more people will hear your music. You may also wish to get more Spotify followers from Spotify marketing services like Buy Social Today. 

  • Post on social media

Having your music on Spotify is a good start. It’s the necessary first step on your journey towards a successful music career. But that alone is not enough! Be active on as much of the internet as you can be. Make an Instagram profile for yourself as an artist, and promote your Spotify page on there. Share all instances of other people listening to your music, and cross-post between Instagram, Facebook, TikTok etc for maximum efficacy. Social media is a promotors best friend when you use it correctly. 

  • Be consistent

The sad reality of modern consumer culture dictates that if you’re not consistently producing new content, you’ll soon be forgotten. Long gone are the days when your fans would sit around and anxiously await your next single. There’s no need for that anymore, what with all the music ever created at your fingertips, there’s no reason to wait for anything. Don’t get left behind; stagger your releases to get as much possible mileage out of each track, and make sure you don’t go quiet for too long before uploading your next hit!

  • Use playlists

When it comes to getting your music heard, this is what it all comes down to. Playlists are the new radio, and if you manage to secure a place on one of the top playlists out there, you can guarantee an enormous uptick in both listens and followers in a very short timeframe. As for how you get on a playlist, that’s an entirely different story. Pitching to the curators is one way, getting incredibly lucky is another. Don’t bother with pay-to-play playlists, as the overall reward vs cost tends not to be worth it. Organic listens such as those generated by Spotify’s top three playlists leave artists with an overall bigger fanbase, more listens, and more followers. Try to establish a good relationship with the curators of these playlists, and pitch to the right ones that fit your genre and overall vibe.

Promoting is always difficult to get right, but with all these tools at your disposal, you should find it easier than ever to get more people out there listening to your music!

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