Gone are the days when businesses pay passive attention to what their customers feel and think about their products and services. Since the advent of digital media, every customer review matters, be it good or bad. Today’s customers do not make a purchase decision until they are satisfied with the reviews and ratings of the business.
Also Read: How To Add Customer Testimonials To Your Website.
So, there is no denying that reviews do impact consumer shopping decisions significantly. We have picked a handful of top reasons to explain to you how reviews impact customer purchase decisions:
1. They impact your authenticity
Customers only prefer to shop from authentic businesses, which are widely known for years and enjoying appreciation from a large number of audience. Even, if a business is new to the market, but has received a substantial number of positive reviews from its customers, new customers are likely to give it a shot too.
Therefore, having won good reviews can immensely help a business to increase online leads and growth in the market. Not only do reviews positively impact consumers’ decision-making process, but they make your business look more authentic and meaningful.
2. They are useful in understanding customers’ needs and improving services
We can learn better through criticisms in our life. Similarly, a negative review can teach us how we can improve our products and services further to satisfy the ever-changing needs of today’s customers. Instead of getting demotivated or urging to delete lousy customer feedback, you should accept it and brainstorm to take your offerings to the next level. Customers do not trust companies that delete negative reviews and comments.
No service provider can be perfect as to satisfy everyone, and this is the reason why consumers value authenticity more than perfection. However, there is always room for improvement. With valuable information you can gain through customers’ feedback, you can come up with new ideas to cater to your customers even better.
3. Verified reviews drive higher ratings
It is recommended to accept only verified reviews and not all the customer reviews about which you are not sure where they come from and how they are generated. Verified reviews are tied to real transactions, meaning actual buyers post them.
Marketers should generate a review request program and encourage customers to provide their feedback via reviews after making purchases. That way, you can improve your ratings and create a sort of social proof, which drives higher sales.
4. You cannot look credible without reviews
Reviews enhance your business’s credibility. Many of us do not trust ads; however, if we find out positive feedbacks from various customers at a site, we are likely to purchase it. It is how reviews influence our shopping decisions.
Customers expect an average of 112 reviews before they believe a rating is authentic according to a consumer report. To inspire trust and credibility, you can add customer testimonials to your website, mention ratings in your ads, and share customer feedback on social media pages.
5. They improve brand visibility
Reviews can also boost your market presence. They show that a good number of people recognizes you and trusts you, which can pull in new customers. Businesses with several positive reviews enjoy an excellent online reputation. Positive customer feedback can make you visible and distinguished among other brands in the market.
How to monitor reviews about your business?
Monitoring reviews about your business is a must for maintaining sales and leads. Various tools are available in the market to keep your online reputation in check. Google Alerts, Podium, Reputology, and ReviewTracker are some of the popular review monitoring tools.
However, if you find it hard to carry out reviews management yourself regularly, you can always consult reliable and competent online reputation management services.