SMS Marketing Golden Rules

In any business venture, marketing is very important in order to capture the clients’ attention and increase their base. Among the marketing concepts and types, SMS marketing, Email to Text marketing, is one of the most important strategy. There are therefore certain golden rules associated with this type of marketing. In this article, we will focus on the top golden rules for SMS marketing.

1. Simplicity 

The SMS should be simple. An advantage of having this marketing strategy is that it is very quick and direct. When executing this marketing strategy, therefore, the message should reflect this quality and thus should be simple and clear. This way, your customers or potential clients will find it easier to interpret the content of the message.

2. Include Sender Identity

It is a golden rule that your SMSs should have a sender ID. You should note that when a message is sent, the first thing that customers and clients view is the sender’s name or ID.  It is from there that they will make a decision of whether to open the message or not. The sender ID name should therefore be very clear.

Remember that customers and clients are sometimes very sensitive to messages sent to their inboxes.  This is because they are much aware of people who may use such strategies to cone them. As a business person, therefore, build trust with your customers by always including your ID in all marketing short messages.

3. Include A Reconnecting Link 

The SMS should have a reconnecting link. This will help link your customers to the business catalogue or any other entity in your business. It should be noted that customers may sometimes just view and delete SMS instantly especially if they lack a meaning. Co-joining the links to your SMS makes it easier for customers to follow up what kind of new product is present in your catalogue. This keeps the customer much closer to your business.

Remember, technology has made businesses much more digital than before. Instead of visiting your physical store, customers will prefer to visit your online stores via the link. This is why you need a link to your online stores anytime you send a marketing message.

4. Time Your SMS

Timing is another golden rule in SMS marketing. Sending messages at the right time creates a sense of care to the customer. For instance, if a customer makes a purchase, sending an SMS acknowledgement with a thank you note immediately after makes you more caring. The customer is much more likely to shop again.

It should be noted that SMS remarketing achieve the best turn around rate from the customer when sent between a span of thirty minutes to an hour after the customer has left the business premise.

Take a good example of a hungry customer who orders for pizza and burgers. You should ensure that he or she is notified when the order is nearing his premise or generally, the time the delivery should be expected. If this is a regular customer, notify him or her of any promotions such as discounts any time they are likely.

On the other hand, respect your customers’ privacy by sending messages within working hours only. It should be noted that as a general rule, outside business hours, customers might be relaxing with their family members or even are doing other activities to their preference. Sending marketing messages at that particular time might therefore seem intrusive.

5. Provide Opt-Out Links

Not all customers are comfortable with SMS marketing. In fact, some find it irritating to have such notifications. You should therefore include an opt-out link to make it easier for customers to unsubscribe to the SMS notifications anytime they feel like.

The best option is to instruct the message recipient to reply with a wording “STOP”, at the end of every message.

6. Personalize Your Messages 

Personalize your messages and use humour where necessary. It is true that sometimes customers get attracted to humour as it might increase their curiosity about a certain product. Besides, you need to ensure that your customers feel special by sending personalized messages.

Because you are selling a brand, make your messages as attractive as possible by including some humour. Customers are more likely to pay attention to your SMS if you address them by name, you know their location, or can remember their previous interactions with you.

7. Use Call To Action Buttons

Using a call-to-action button is one of the most effective SMS marketing strategies. As a golden rule, prompt your customers to action any time they get your marketing messages. You really want your customers to be engaged, to interact with your texts, to value them, and finally act on them.
Some of the Call-to-Action buttons that will give you great results include:

  • Click here.” An SMS is supposed to be short. As such, you will not have the space to include all that detail. You can add a link to your website, event video or map. A “click her” button drives your customer to the necessary details.
  • Text-to-vote.” If you are running a poll, this call to action will be most appropriate to get your audience to act immediately.
  • Show this text.” Maybe you are running a promotion with a discounted offer.  A “show this text for 20% off your shopping this Easter” will be a sure way to pull your customers to the store.

8. Consistency 

Selling your brand and keeping your customers engaged require a certain level of consistency. As a rule of thumb, send your messages consistently to keep your customers engaged and always expecting more from you. you can set reminders at equal intervals such as daily, weekly or monthly to increase loyalty and conversion rates.

Also, do not opt-in the customer with too many messages. Keep your messages to a maximum of four messages per month. One or two messages a month are however more effective. Some customers will be irritated by too many messages and will use that as a reason to opt-out of the notifications.

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