Are you an accomplished writer hoping to increase your income? The secret to maximizing your earning potential in today’s dynamic freelancing landscape is to embrace diversity.
By expanding your repertoire and exploring multiple avenues, you can tap into a world of exciting opportunities, all while increasing your revenue stream.
Let’s delve into the powerful concept of diversification and explore practical examples to help you unlock your full earning potential online. We’ll cover the best places to find well-paying jobs, strategies for using social media to your advantage, and making more revenue online.
Profiting From Your Passions: Starting A Blog With Purpose
Blogging is a tried-and-true method for freelance writers to make an extra income. You can pick a niche you’re passionate about and write regular posts that attract and engage your readers.
You can think of it as your little base of operations, where you can earn money through ads, affiliate marketing, sponsored posts, and selling your own products or services.
Picking a niche topic is a good idea because plenty of blogs are competing for readers’ attention. Your blog will get more traffic, and readers will be more willing to return if you offer content they can’t find anywhere else. Optimizing your blog with SEO-related content is a potent way to improve traffic to your blog.
The next step is to choose your domain, develop your blog, and complete the setup. There are plenty of excellent tools available for free that can help you create your ideal blog.
However, the truth is that if you expect to grow your blog and make an extra income, you’ll need to invest a small sum in the start-up phase.
When you start getting traffic, stay consistent by updating your blog with new posts regularly. You may also share your latest updates on social media. Engage with your readers because it removes the machine element and puts a human face to your blog.
Spread your Reach: The Advantages of Multi-Platform Writing
If you want a steady stream of work and are okay with writing on various topics, you can write for online content platforms that connect freelance writers with clients looking for high-quality content.
Among the best platforms for freelance writers are ProBlogger, Textbroker, and Freelancer.
They provide a superb opportunity to earn an extra income while building an impressive portfolio. You’ll get a chance to know some people or companies by name and create a unique network of potential future clients.
By writing for several different platforms, you’ll also spread your reach and gain broader experience. This will help you to secure future clients that require experience in areas you’d otherwise not have explored.
Get Social Experience: Start Writing Social Media Content
While large businesses have dedicated marketers, small businesses may not have much of a budget for a social media manager. This often means that they don’t keep their online presence up to date, and this is where you can step in.
Browse the media pages of your favorite stores, brands, and social entertainment venues, checking their last social media updates. If the latest update was more than a month ago, it’s a golden opportunity for you to approach them and mention that you can improve their social presence.
Research fair pricing, and then get in touch with them. You don’t want to be unprepared when a business owner asks you for a price because it will look unprofessional.
If you can sign on a few social media clients that you create content for each month, you’ll have several small income streams that are likely to grow when your customers start to see positive results. You can also enlist the assistance of other creatives to create content such as photographs or images, or video and pay them from your fee (ensure you have factored this in!) or negotiate a separate rate.
This brings us to our next point:
Network Online: Connect With Other Creatives
There are a huge number of creatives in the freelance world, and many of them need the skills of a writer. Photographers, web designers, and just about anyone else who works with media online will need content, whether it’s for their product photography portfolio or a site they’re developing for a client.
Use your networking skills to connect with other freelancers, get active on social media, and comment on forums and other spaces where they gather online. You can also join freelance Facebook groups or link up with other creatives on sites like LinkedIn to see where you can work together.
The more connections you have in similar industries with those who need your services to complement their own, the more diverse income streams you can cultivate.
Self-Sustain: Publish Your Own eBook
If you’ve written a book (or several) and have yet to find a publisher, don’t let that stop you. There are numerous online platforms that allow you to self-publish an ebook and sell it.
Amazon Kindle Direct Publishing is one of the biggest, but there are plenty of others, including Sellfy, Podia, PublishDrive, and BigCommerce. Each of these platforms has its own requirements, but once your book is written, you can upload it and benefit from a separate stream of passive writing income.
You can also opt for print-on-demand sales, but this will involve either selling through an e-commerce platform or building your own site and taking care of everything from sales to invoice processing and shipping. However, you can easily do this using tech tools, so it’s not a big deal if you know how to find your way around online software that facilitates the process.
Diversification Improves Earning Potential
It doesn’t matter whether you’re investing or working as a freelance writer. Diversification is the secret to earning more revenue and ensuring that you don’t get left short when one of your streams dries up.
There is an abundance of opportunities online for freelancers looking for ways to earn extra income. All you need to do is choose the options that suit your skill set and niche best and go for it.