Top 16 SEO Performance Factors for better Optimization

A web page is composed of multiple features. There are so many SEO tools are also available through which you can also boost your SEO ranking in short manner. Here are the ones that should be considered when optimizing for SEO performance.

1. Start title tag with keyword

Your title tag is the most important on-page SEO factor. The closer the keyword is to the beginning of the title tag, the more weight it has with search engines.

2. Leverage SEO-Friendly URLs

Avoid ugly URLs: Make your page’s URL short and keyword rich like, An industry study found that shorter URLs rank better in Google.

3. Add Modifiers to your title

Adding modifiers like “2017”, “best”, “guide” and “review” help you rank for long tail versions of your target keyword.

4. Wrap your title in an <h1> Tag

The H1 tag is your “headline tag”. Most CMS’s (like WordPress) automatically add the H1 tag to your blog post title. Some themes override this setting. Check your site’s code to make sure your title gets the H1 love it deserves.

5. Dazzle with Multimedia

Engaging images, videos and diagrams can reduce bounce rate and increase time on site: two critical user interaction ranking factors.

6. Wrap Subheadings in H2 Tags

Include your target keyword in at least one subheading and wrap it in an H2 tag.

7. Drop your keyword in First 100 Words

Your keyword should appear in the first 100 words of the article.

8. Responsive Design

Google started penalizing mobile unfriendly sites in 2015. And they’re likely to crack down even more in the future. If you want to make your site mobile friendly, I recommend Responsive Design.

9. Use Outbound Links

Outbound Links to related pages is a relevancy signal that helps Google figure out your page’s topic. A recent study found pages with outbound links outrank pages without outbound links.

10. Internal Links

Add 2-3 internal link to every post. If you want to see a great example of Internal linking, check out Wikipedia.

11. Boost Site Speed

Google has started that page speed used as a ranking signal. And MunchWeb found that 75% of users wouldn’t re-visit a site that look longer than 4 seconds to load. You can boost your site speed by using a CDN, Compressing images and switching to faster hosting.

12. Sprinkle LSI keywords

LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post.

13. Image Optimization

Make sure image file names include your target keyword (for example, on_page_seo_tecniques.png) and that your target keyword is part of your image Alt text.

14. Use Social Sharing Buttons

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link. A study by BrightEdge found that prominent social sharing buttons can increase social sharing by 700%.

15. Post Long Content

The SEO adage “length is strength” was supported by a Backlinko industry study which found that longer content leads to rank significantly higher on Google’s first page.

16. Boost Dwell Time

If someone hits their back button immediately after landing on your page, it’s a sign of a low quality page. That’s why Google uses “dwell time” to size up your content’s quality. Increase your average dwell time by writing long, engaging content that keeps people reading.


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