If you’re thinking about producing videos as part of your marketing strategy, it’s important to know what those videos will cost and how to manage your budget efficiently and effectively.
These seven money-saving tips will help you stay within your budget while providing high-quality video content that will keep your customers coming back time and again.
1. Decide If You Need a Script or Storyboard
Scripts and storyboards are essential to video production, but many business owners get confused about their purposes. Scripts are outlines guiding you through what’s happening in a video.
Storyboards help illustrate how a video will look before it goes into production, helping prevent expensive changes and time delays later. If you have a specific vision, consider hiring an experienced videographer or filmmaker who can produce high-quality images and graphics consistent with your design ethos.
You might also want to hire someone specifically to write a script or storyboard based on your business goals and audience. Either way, make sure everyone is on board with all aspects of video production, so there aren’t any surprises down the road.
Also, remember that not every business needs full video production; many small businesses do well with short how-to videos, which cost less and can be produced more quickly.
2. Add Value to Your Videos
As business owners, we want to generate more customers and improve customer retention; we can do that by adding value. How can you add value to your videos? Create content where viewers can connect with you deeper: answer their burning questions about your services or show them how to use one of your products in a new, helpful way.
This will help create brand loyalty and keep customers coming back. And remember, video production cost doesn’t have to be expensive! If you have an iPhone, try using its camera to record video footage for free (though note that it won’t look as professional).
Be creative, but always make sure you protect yourself legally—you never know who might try to steal your ideas.
3. Shoot Your Video on Two Cameras
Shooting your video on two cameras allows you to achieve a higher level of quality while also saving money. This is because while one camera shoots with one lens, another simultaneously shoots with a different lens.
You can easily choose which lenses best match each scene when you edit. This technique reduces costs and gives you more options in post production. It’s also important to note that it’s best to have a tripod handy when shooting multiple angles.
4. Edit Your Video by Yourself
To save money on video production costs, take advantage of editing software like Apple’s iMovie or Adobe Premiere Elements and trim your videos yourself. Of course, it is possible to edit on a laptop, and you can do so without previous video editing training.
The time you save from not having to pay an editor will add up quickly! If you have specific requests or need help creating graphics, you can consider outsourcing these tasks to a freelancer. There are plenty of people who are ready and willing to work with you remotely.
These tips will cut down on video production costs, allowing you to create great content that meets your business goals. You never know what awesome creative ideas could come out of taking things into your own hands!
5. Use Royalty-Free Music and Sound Effects
Music and sound effects are good for creating visual interest in your video, but if you’re a small business owner on a tight budget, it can be tough to justify spending money on them. Thankfully, it’s easy to get free resources to help you improve your videos.
Sites like SoundSnap and FreeSound offer royalty-free music tracks, sound effects, and other audio files that anyone can use without paying royalties or licensing fees. All you have to do is credit the creator when using their work!
Just double-check with any creators before putting their material into your production—many sites will require you to buy a license for commercial purposes. And don’t forget about open-source software: If you want to edit your video content but don’t want to pay for pricey editing software, there are plenty of free options.
Open-source software like Kdenlive lets users create professional-looking videos from start to finish at no cost whatsoever. But, of course, if you need a more robust solution that can handle larger projects and bigger budgets, it might be worth investing in a paid product.
The good news is that there are several affordable alternatives out there—including some very powerful (and easy-to-use) tools that won’t break your budget. Moreover, many of them will let you try it before you buy it!
6. Outsource Production, Animation, Motion Graphics
Here’s a simple truth: no one can make money with every aspect of a business. To succeed, entrepreneurs must focus on their strengths, which may not always include production work or editing.
If you don’t have experience in these areas, it makes sense to outsource your video production process to remain focused on revenue-generating activities. This way, you’ll also be able to save more cash.
7. Have fun with it!
While it may seem like a no-brainer, be sure to have fun with your video production process. You’ll spend a lot of time editing, so you should make sure you enjoy what you’re doing! The quality of your final product will be largely dependent on how much fun you have on set and during post production.
Even when things get tough, try to stay positive and motivated by reevaluating your end goal—having fun is part of that equation. After all, if you don’t love what you do, why do it? And if people can tell that you don’t love it, they won’t want to watch or buy from you.