The marketing strategies are continued to grow among financial advisors as it grows in other agencies. Digital marketing is no exception. The financial advisor marketing services are flexible to leverage audience interest and PPC is one that shows active engagement to it.
Most financial advisors look at SEO and PPC and want to know which will worth to their brand. Many adopt SEO and ignore PPC but with this article, we’ll talk about PPC strategies.
PPC channels, tools, and trends are growing higher at a faster pace. So, to keep an eye out on all of this here are five strategies to test for the growth of financial advisor companies.
1. Engage with new channel
Internet is a greater place to increase the number of new websites and social channels. This time leave the traditional search engines called Google, Bing, and Yahoo at the back seat and go beyond it. Show your interest to find out new ways to lead traffic to your website and business. Here is a list of channels that can help you to grow your business at greater speed.
- Facebook – https://www.facebook.com/business/ads
- Twitter – https://business.twitter.com/en/solutions/twitter-ads.html
- Instagram – https://business.instagram.com/advertising/
- Pinterest – https://ads.pinterest.com/
- LinkedIn – https://business.linkedin.com/marketing-solutions
According to your choice, you can select any platform to enlarge your business stability. With a new channel, you can get the strength to compete with new users which might not be the same that you have on other platforms.
Test a new channel for financial business is always a good option. These channels are work effectively and perform as pay per click style. A solid strategy works step by step, so embark with one and then spread to other channels and it will make your business background versatile.
Whenever you find lower traffic to your brand try to turn to a new platform. It will help your business to grow the next level because sometimes a new format works for your brand to pull out the best results.
2. Make a clear chart on buyers’ action
It is not possible you always in the situation to get feedback from each buyer. PPC campaigns can help you to make a clear chart to identify the action of a buyer.
Keep in mind all calls to action is not just for advertisement and getting money. With B2B model and E-Commerce model, you can identify how many times website has visited, how many demo request you have received so far, cart details and a couple of other information you can figure out with PPC campaigns.
3. Optimize for mobile
Nowadays, every next business owner optimizes their website or brand over mobile and PPC is following the same trend. PPC ads can easily run over mobile phones. As we understand more and more people are dependent on mobile to access the internet.
According to official Google reports, approximately 50% of people observed the globe’s search queries come from a mobile device (users).
Apart from this, several minutes a user spends online is different around the world. But one thing is common in all of them is the usage of a mobile device. A report said, more than 90% of people in Indonesia are passed the total number of minutes they spend online.
An E-Commerce site has maximum dominated by the mobile. The last year record says, 53% online orders are placed by mobile devices. This is the first time when mobile devices overtake the desktop and other devices. People behave like a devil whenever any seasonal sale is running online and according to research sources, during that E-Commerce traffic will reach 70%.
For PPC advertising, a mobile device is sole for better growth. In case, if PPC ads are not visible over a mobile device, it means you are lacking at some point in time.
By two ways you can make your business’s reputation better, firstly optimize PPC campaign over mobile and other is optimize mobile landing pages to enhance the conversions.
PPC feature is best for mobile users because by clicking the PPC ad, a user can directly make contact with your business. By adding click to call extension on your Google PPC ad, searchers can immediately make a call to you.
4. Write for an audience instead of keywords
Without an audience, you cannot run a campaign strategy. They play an integral part in your PPC marketing.
While you think of a campaign, keywords are primary elements that play an important role in overall business status.
The marketers show more focus on keywords instead of what is the demand of their potential customers. Thinking of keyword and keyword is an older trend, nowadays put your concentration on what is the demand of your audience. It provides value to your ads.
The best way to extend PPC advertisement is to make a list, put down points like what is the basic necessity of your audience, how they are different to each other and lastly, show them ads so that they connect with your brand.
5. New ads and its features
Every year new features are being introduced in the market related to PPC ads or other matter. This means new tools and strategies are being launched for better outputs.
Some advertisements are location-based whereas others are not. But location-based advertisements are more powerful to increase conversion. In other words, brands must use localization services to extend their business status.
Moreover, we can check a list of advertisements on different stages like maps, answer boxes and other facets of the search results page.
For PPC marketers, it’s most important to keep in touch with all the latest tools and resources to enhance the marketing strategy.
Although with time, marketing format is constantly changing, PPC marketing is considered as the backbone of the business marketing strategy.
Some tactics are healthy and some are not, so set powerful marketing goals to accomplish them and further, PPC campaigns will bring life to your brand.